Benefit Cosmetics’ new Roller Liner Diner on Melrose has taken over the old Johnny Rockets restaurant space and drenched it in pink, adding waitresses and waiters on skates and a ton of fun girly touches throughout. Promoting the makeup brand's new liquid eyeliner, the diner sells product and offers free ice cream giveaways from the Milk Shop now through Jan. 20. Read more here. All photos by Gabrielle Scharaga for Benefit.
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