Carlos Eduardo Medeiros
Image credit: Milko Grbic
In this article we have had the chance to interview Milko Grbic. the Managing Director and strategic mastermind of RSMG Holding LLC—the exclusive franchise partner responsible for the Carl’s Jr. expansion to Florida—Mr. Grbic has played a pivotal role in the expansion we were able to discuss his insights and ideas behind a project of that scale.
Pioneering a New Chapter for Carl’s Jr.
Carl’s Jr. was already a renowned chain with over 1000 locations and had long sought entry into the Florida market, a region historically resistant to its brand presence. Milko saw the opportunity to thrive if he was able to pass these barriers of entry. With entrepreneurial drive, corporate acumen, and financial ingenuity, he engineered Carl’s Jr.’s successful entry into the state—a feat many had previously failed.
As the head of RSMG Holding LLC, Mr. Grbic not only founded the entity that would spearhead the brand’s Florida debut but also designed its comprehensive legal, tax, and financial architecture. His strategic vision set the foundation for the upcoming launch of over 35 Carl’s Jr. locations by 2032, starting with a flagship store in Doral, which has already surpassed expectations in both sales and customer engagement.
A Proven Track Record in Investment and Development
Mr. Grbic’s achievements extend beyond fast food. As the founder of ERETZ GS GROUP LLC, he has proven his ability to structure and raise investment capital with the sophistication of a seasoned fund manager. His ventures have not only fueled the growth of RSMG Holding LLC but have also supported other high-impact projects such as the expansion of HGE Montessori School—demonstrating his versatile expertise in both commercial and community-oriented development.
Through this dual focus on financial engineering and community enrichment, Mr. Grbic has emerged as a key economic contributor in Florida. The Carl’s Jr. expansion has already created approximately 40 jobs in Doral and Davie, with projections to add more than 50 jobs per location
Strategic Leadership at Every Level
Grbic describes his leadership style as multifaceted and deeply hands-on. He oversees a wide range of critical business functions, including:
- Strategic Planning: Developing long-term market penetration plans and forecasting revenue growth.
- Operational Oversight: Creating scalable business models, optimizing logistics, and standardizing franchise processes.
- Financial Management: Designing robust cost structures and performance monitoring systems, while leading capital acquisition strategies through his investment vehicle, ERETZ GS GROUP LLC.
- Market Positioning: Conducting in-depth market analysis to segment customers, define value propositions, and implement integrated marketing campaigns.
- Regulatory Compliance: Establishing legal frameworks and ensuring compliance across all federal, state, and local regulations.
Mr. Grbic main challenge in this venture was ensuring brand integrity while tailoring the customer experience to Florida’s diverse demographic.
Delivering Economic and Community Impact
The numbers speak volumes about his approach. Carl’s Jr.’s first Florida location is generating $5,000 in daily sales—equivalent to $1.8 million annually—and this is just the beginning. With additional locations poised to open already in 2025 and projected annual revenues expected to exceed $8.6 million across those sites, Mr. Grbic’s ventures are poised to deliver both job creation and sustained economic uplift across the state.
Grbic is committed to creating businesses that are integrated into the fabric of the communities they serve. His localized approach to marketing and consumer engagement ensures that each Carl’s Jr. outlet operates not just as a restaurant, but as a neighborhood staple.
A Future-Forward Vision
With over 35 years of experience across commerce, finance, and entrepreneurship, Mr. Grbic brings a unique mix of strategic vision and executional excellence. His ability to transform concepts into high-performing enterprises has not only redefined Carl’s Jr.’s footprint in Florida but has also set a precedent for how brands can enter and thrive in new markets.
Additionally, he states that new investment alternatives are being evaluated, particularly in the real estate sector in the state of Florida. One such initiative involves residential developments using maritime containers an approach characterized by rapid construction timelines, architectural flexibility, and suitability as a housing solution for emerging middle-income segments of the population. This model was successfully implemented in the past through the company Rentus in Chile.
Looking ahead, Mr. Grbic’s roadmap for RSMG Holding LLC includes opening 35 Carl’s Jr. restaurants statewide by 2032—and potentially expanding beyond Florida. With two investment funds already established, and a proven business model in hand, the foundation is solid. The entrepreneur is committed to job creation, innovation, and sustainable growth. His vison is for Carl’s Jr. to become a staple in the state, promoting employment and growth and leaving a blueprint for other franchises to succeed in the state.