On Saturday, June 4, legal cannabis full-service management company MedMen opened its flagship store in the heart of West Hollywood. Long known as a progressive hub of social policy, West Hollywood seems to be the ideal spot to place what its owners refer to as “the Apple Store of weed.” According to MedMen, the idea is “to create an entirely new cannabis experience with unparalleled patient education, customer service and a wide selection of the best cannabis products available.” Aided by helpful, knowledgeable “budtenders” (MedMen's version of the Apple “geniuses”), customers can smell different strands and find out more about them via iPads. Then they can order them at the counter and see how skilled bud technicians prepare their order in the back, open-kitchen style. All photos by Gustavo Turner. Follow @gustavoturner on Instagram.