Broccoli. Cubby Broccoli. The man who turned Ian Fleming's secret agent 007 into a film icon as co-producer of 1962's Dr. No — formally known as Albert R. Broccoli — gets honored with a centenary celebration of free film screenings and panel talks this weekend, plus an ongoing memorabilia exhibition. USC's James Bond Film Festival, Exhibit and Panel Discussions begin Friday with screenings of Dr. No and Goldfinger. Saturday's centerpiece is a talk on “James Bond Today” with producers Michael G. Wilson and Barbara Broccoli, screenwriters Neal Purvis and Robert Wade, and directors Vic Armstrong and Marc Forster, in between screenings of On Her Majesty's Secret Service/Live and Let Die and The Spy Who Loved Me/The Living Daylights. Sunday's lineup opens with GoldenEye and Tomorrow Never Dies, followed by a discussion on “Cubby Broccoli, Producer” with producers Wilson and Barbara Broccoli, screenwriter Tom Mankiewicz and actors Richard Kiel (“Jaws”) and Maud Adams (“Octopussy”), and concluding with 2006's Casino Royale. Among the memorabilia on display at the Hugh M. Hefner Exhibition Space in the George Lucas Building Lobby (east wing of the School of Cinematic Arts complex): an early draft script of Dr. No, the metal teeth worn by assassin Jaws in The Spy Who Loved Me and Moonraker, the Faberge Egg from Octopussy, and the golden gun from The Man With the Golden Gun.

Fri., Nov. 6, 7-11 p.m.; Sat., Nov. 7, 12-11:30 p.m.; Sun., Nov. 8, 12:30-10:30 p.m., 2009

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