Do you see a lot of men with wide faces at Hollywood talent agencies? How about on Wall Street or in Washington, D.C.?
Two Southern California researchers who discovered that men with wider faces tend to be more financially successful and untrustworthy have some new info on these big-headed creatures:
Wide-faced men are so potent that they change the behavior of those around them.
That's according to new research by Michael P. Haselhuhn, an assistant professor of management at UC Riverside's business school.
Elaine M. Wong, who also teaches at the school, and Margaret E. Ormiston of the London Business School, co-authored the research to be published in the journal PLOS ONE.
They found that people tended to act more selfishly around the wide-faced dudes, perhaps for good reason given Haselhuhn's previous findings that broadly mugged males are more likely to achieve outward success — and engage in deception.
A summary of the UC Riverside study, which examined as many as 207 subjects, says:
… Individuals behave more selfishly when interacting with men with wider faces and this selfish behavior elicits selfish behavior in others.
The researchers point to “social responses to men's facial structure.” Says Haselhuhn:
This clearly shows that this behavior is also socially driven, not just biologically driven.
So the next time you're at a Hollywood party and run for the nearest gift bag as Harvey Weinstein (a large-headed specimen if ever there was one) strolls by, now you'll know why.