Do the math, CNNE: Miami's population might be 20 percent more Latino than ours, but Los Angeles is bigger — so in the end, we have close to a quarter million more Latino residents than that other palm-tree postcard city, way over there on the muggy side of the continent.
So why are the latest news-anchor hires at cable-TV giant CNN En Español — Mercedes Soler, Fernando del Rincón and Camilo Egaña — all from Miami?
Even more lopsided: Two of the three will be reporting from Atlanta.
Granted, Atlanta's where the CNNE headquarters are located, but the ATL? Really? That would make sense if we were talking about CNN Ebonics, maybe, but the Georgia capitol has a 5 percent Latino population at best.
Hasn't CNNE heard the song “California Girls”? (No, not the Katy Perry one, you asshole.) What about “California Love”? The West Coast is where it's at, and L.A. — whose only CNNE mainstays have been entertainment reporters, as if this were some kind of shallow, superficial, celeb-stalking bubble! — deserves better.
“That's something we're working on,” CNNE PR Manager Isabel Bucaram said.
General Manager Cynthia Hudson doesn't deny the injustice either: “L.A. is the most important city in the United States for Latinos. Period,” she said.
At that point, Hudson gave in and shared some exciting news (mostly to calm me down): The next full-time news anchor that CNNE will hire before its grand November 22 makeover debut will be a native Angelino, working full-time from L.A. (New York gets one too, but theirs will not be half as awesome, obviously.)
Hudson said the right candidate will “be able to understand the real needs and real stories of the Hispanic population in L.A.”
So who will be the lucky periodista? Any guesses?