All that swiping can be dirty business.
In September, the Hollywood-based AIDS Healthcare Foundation produced billboards (like the one above) and other ads in Los Angeles and New York that suggested STDs such as chlamydia and gonorrhea are a risk for users of hook-up sites such as Tinder and Grindr.
Tinder wasn't happy. It sent a threatening letter to the AHF saying that its campaign had “falsely” associated the app “with the contraction of venereal diseases.” The document made it sound as if a serious lawsuit could be on the horizon. It accused the nonprofit of false advertising, disparagement, libel and interference with its business.
Well, today Tinder totally swiped left on its threat.
The app announced, with the help of AHF's public relations staff, that it's adding a health safety section to its website that includes Healthvana's free HIV and STD testing site locator.
“With Tinder having added a health safety section and a link to Healthvana’s testing locator, AHF is now removing the billboards and ads mentioning Tinder,” AHF said in a statement.
Sounds like this beef is now a budding romance.
AHF says Tinder's move is a result of its recommendations.
“Tinder is proud to empower millions of users to create relationships,” said Jessica Carbino, Tinder's “lead sociologist.” “An important aspect of any healthy relationship — whether formed on Tinder or otherwise – is ensuring sexual health and safety. We’d be delighted to see other major social networks follow in our footsteps in educating the public.”
Got it? Now play ball — safely.