*Brand Partner Content*

Over the course of time, Cannabis has gone through many transformations, especially in the past 20 years. The days of finding dirt weed on the side of the road is long gone and the nights of Pineapple Express have just begun.

With evolution, new trends and terms arise. A new term has been trending for people who just like to indulge cannabis. “Cali Sober” is a new lifestyle that solely revolves around cannabis. Urban Dictionary says “it means people who drink and smoke weed but don’t do other drugs.”

The key here is to remember moderation in a safe manner. While everyone is different, it’s important to remember that only an individual will know their own limits. Demi Lovato has stated “I really don’t feel comfortable explaining the parameters of my recovery to people, because I don’t want anyone to look at my parameters of safety and think that’s what works for them, because it might not.”

The Cali Sober crowd still enjoys socializing and going out and partying just as they would of prior to this lifestyle shift. Hard drugs and substances are not healthy for anyone, which is why it’s important to know what you are taking or doing, especially if it has effects on your ability to function. That’s the beauty of lab tested products

In recent years, botanist started messing around with new ways of extracting THC, which led to the discovery of CBD and most recently, Delta-8 THC. Companies have been racing to develop and innovate the space with this new form of THC, which is legal in most states as a result of the 2018 Farm Bill. For those of you who are still unfamiliar with Delta-8 THC, a quick synopsis will tell you that it’s the same as Delta-9 THC, but without the head high or any type of psychedelic alteration of the mind. Delta-8 is all about the body and excuses the psychoactive part of THC.

Everyone knows how to consume THC through pipes, wraps, bongs, and other accessories. While traditional THC is the main focus for most, a new wave of innovation has been introduced. Insert, Activ-8 Delta-8 THC Syrup. This new and exciting way to consume Delta-8 THC has taken the market by storm, allowing people to not only mix up their own dosage, but partake in a way that is more acceptable to some. “I can show up to a party, mix up my own Delta-8 cocktail or mix and enjoy the night like everyone else, but in my own way,” Danny from Detroit, MI said.

Activ-8 continues to innovate and grow as a brand. Future plans involve expanding on flavors and different consumable options, such as shots! As the culture grows, its Activ-8s goal to evolve with customer needs. Keep an eye out on your local smoke shop shelves for Activ-8, and if they don’t carry it, ask them why not!?

Activ-8s parent group, the Madewell Collective, is proud to release this new product to the market. While the Madewell Collective continues to release new and exciting brands, Activ-8 has taken on a life of its own and has become a staple in the Delta-8 community. Along with Activ-8, the Madewell Collective has other brands focusing on both Delta-8 and CBD. “TRU” Delta-8 is a brand for the canna-enthusiast, offering vapes, tinctures, gummies, and other consumables. Hempcy, which is a full-force CBD brand, has several subsidiaries associated with it. Hempcy, Happy Paws, Hempcy Active, and Nightly all fall under the Madewell Collective banner.

For more information about Activ-8, please visit https://activ8d8.com/ . Visit https://hempcy.com/ for all of its brands, and https://trudelta8.com/ for TRU Delta-8 products.

For sales & marketing information concerning any of the Madewell Collective brands, please contact: Ed Koury  ed@madewellco.com

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