Written in Partnership with Amir Bakian
Subscription services, in-app purchases, and microtransactions have become the norm for many apps that can be downloaded to our portable devices. It is not uncommon in today’s environment to find an app that is free to get, but once it has been acquired, you may find that you need to purchase it to obtain its fullest benefits.
There have been apps across many different categories and genres to use subscription models, with everything from dating and lifestyle apps to games and streaming apps. As a result, it should be no surprise that there are casinos that have also been using the feature to help them boost the revenues that they can generate.
What can casinos offer with a subscription model?
Although there are casinos that may allow players to make a minimum deposit, including 10$ deposit casino’s that can be found providing Australians with affordable gaming experiences and bonuses with a small amount, there are some that have been able to offer a lot more through the use of a subscription.
It is a growing trend and one that has continued to appeal to gamers who are perhaps more invested than a casual player would be. This is because they can obtain a variety of benefits that can potentially help enhance their overall gaming session and give them more value for their money.
Some casinos will offer players who opt into a subscription the ability to obtain access to premium features, exclusive games, or enhanced bonuses in return for a recurring fee. This helps the casino to show that they value the players they have and that they appreciate that they continue to spend their hard-earned money.
What can a subscription model do for a casino?
A casino that offers a subscription model for its players within its app can provide the operator with numerous benefits, including those that can be greater than the additional revenue that is being generated.
Of course, while the bottom line and the money coming in are always a key driver and ultimately the main thing casinos are looking for, there is so much more that can be obtained in a tangible way that can have a greater impact on their success. This is vital, especially in a highly competitive market where there are thousands of options available to consider as a consumer. Throw in the fact that many do not request an individual to pay a regular fee for certain benefits, casinos need to make sure they offer plenty of value for money in return.
A casino using a subscription model can create an aura of exclusivity with what it offers, as individuals with solid gaming habits might be willing to pay the recurring fee will be eligible to obtain things that have been made available. This could be in terms of having access to certain games or tournaments or potentially obtaining exclusive promotions. This may help to foster an appreciative community of players, too, which can make the app more appealing to others and convince them to join. In doing this, players may be more willing to remain loyal, thus staying with the casino and continuing to fill its coffers with regular income.
The subscription fee could potentially be used separately from the main casino operations to ensure the app that is being used is as effective and efficient as possible. The revenue generated can go to the developers and development of the app, with funds being allocated to improve the UX of the app and give players the immaculate gameplay experiences that they expect.
What challenges do online casinos with subscription models face?
Naturally, there are some challenges that online casinos that use a subscription model within their apps will face. The very idea of a subscription model may put some off, as they may not want to spend more money when they are already having to spend money when playing the games of choice.
In the current economic climate, there may not be as many with the disposable income that may be required for the subscription model. They may have just enough to play with a small budget but not be able to put aside extra funds.
It can be a challenge to just try and convince people that they are going to get a better experience by paying for something that many can often feel is a basic feature that all casinos should offer. As highlighted, the casino market is highly competitive, and players can choose where they want to play and do so at a moment’s notice. They may feel that they are entitled to certain experiences or even types of bonuses and promotions and be made to feel valued without having to spend even more money. This is something that a casino might face issues with and can potentially give them a few headaches.
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