Jon Stojan
CH Jewelers, a third-generation fine jewelry and luxury timepiece retailer, is expanding its legacy with a bold new chapter: the opening of its Arcadia location with TimeVallée at The Shops at Santa Anita and a collaborative photoshoot with Chopard, featuring actress Maria Zhang.
With a growing presence in Southern California, CH Jewelers is defining a new era of American luxury rooted in heritage yet made for the modern client.
CH Jewelers’ storefront within The Shops at Santa Anita in the beautiful LA enclave, Arcadia.
Discover Chopard within TimeVallée at CH Jewelers’ newest location in Arcadia.
From San Gabriel to Arcadia: A Story of Growth and Legacy
Established in 1970 as the next generation of the esteemed Chong Hing Jewelers, CH Jewelers has become a trusted destination for collectors, bridal shoppers, and first-time luxury buyers seeking rare gemstones, iconic timepieces, and personalized service.
The company’s newest boutique, located in Arcadia, is designed to offer a bespoke, in-person experience that few digital-first retailers can match.
“This region holds a quiet power: ambition tempered by resilience, wealth spoken in whispers. With these new multi-brand boutiques, we mark the beginning of a luxury presence here: a space that feels intimate and timeless, personal yet rooted in inherited legacy,” says Victoria H. Lee Castro, boutique director and a key figure behind the brand’s evolution.
A Personal Collaboration
To mark this next chapter, CH Jewelers partnered with Chopard, a longtime brand partner, for an exclusive editorial photoshoot featuring Maria Zhang, captured on-site at CH Jewelers.
The collaboration is a creative bridge between storytelling and luxury. Victoria, who studied filmmaking before entering the world of fine jewelry, originally connected with Maria while casting a personal film project. That connection organically led to the Chopard shoot, blending shared values of grace, heritage, and modern femininity.
“Maria represents the kind of elegance we believe in, bold, yet quiet, playful though edgy, thoughtful, and real,” Victoria says. “Bringing a vitality to a next-generation audience, a vision that can only be summed up as a timeless spirit, reimagined for now.”
The result is a refined portrait of modern SoCal luxury where global brands meet local creativity, and where a piece of jewelry becomes part of a larger story.
Luxury Retail That Tells a Story
Whether in San Gabriel or Arcadia, CH Jewelers is grounded in values that have defined it for over 50 years: trust, craftsmanship, and the belief that luxury is an experience.
With exclusive brand partnerships, the retailer curates not just treasures but memories to last a lifetime. Whether it’s a first watch, a bespoke engagement ring, or a collector’s piece, every experience is thoughtfully curated, blending heritage service with a fresh, fashion-forward sensibility.
“Our clients come to us not just for what we offer, but for how we offer it,” Victoria says. “It’s personal. It’s generational. It’s something you feel the moment you walk through the door.”
As CH Jewelers continues to expand its presence across Southern California, it remains rooted in its past while setting its sights on the future.
To explore the full CH experience, visit one of its two boutique locations or follow the brand’s evolving journey online at www.chonghing.com and on Instagram at @chjewelersofficial.