Ryan LeutzRolling Loud, now a staple in LA’s music scene, returned to SoFi Stadium in Inglewood, CA, from March 14th to 17th, 2024, captivating tens of thousands of attendees with its stellar line-up of artists and activities.
Marking its 10th anniversary, Rolling Loud has transformed from its modest beginnings as a one-day Miami event into a global movement, showcasing hip-hop’s brightest talents across multiple continents.
This year, the festival expanded to four days, with the first day being a surprise addition of Ye and Ty Dolla Sign, now known as the duo “¥$.” They hosted a listening party for their new album “Vultures,” while fans and featured artists alike danced and screamed to the hit album.
Headliners such as Nicki Minaj, Post Malone, Future and Metro Boomin also dominated the stage, captivating audiences with their chart-topping hits and energetic performances.
Day two, aptly dubbed “Pink Friday” in honor of Nicki Minaj’s iconic album, saw the queen of rap rock the crowd with her unparalleled stage presence.
Day three was capped off by Post Malone, who sang his heart out, before Future and Metro Boomin closed the festival out on Day four, with their long-awaited collaboration album dropping just days later.
Among the diverse lineup of performers were rising stars and household names alike, including artists like Chief Keef, Sexyy Red, Don Toliver, Flo Milli, Rich Amiri and so many more, showcasing the genre’s ever expanding and evolving landscape.
Local talent also took center stage, with artists like Tyga, D Savage, Ohgeesy, and 310babii, an Inglewood native, delivering unforgettable performances to their hometown crowd.
Adding to the festival’s allure, the Awful Lot Of Cough Syrup clothing brand transformed the grounds into a real-life carnival, featuring games, a Ferris wheel and more.
Red Bull Unforseen, a highlight within the festival, offered a unique experience with its castle-themed setup, featuring performances by artists like Danny Towers and renowned DJs like LA’s own Anastazja adding to the dozens of activities around the main lineup.
As Rolling Loud continues its global expansion, with upcoming festivals planned in Austria, Thailandand Miami during its 10th-anniversary run, fans can anticipate more unforgettable performances and internet-breaking moments. Stay connected with Rolling Loud on social media for the latest updates and announcements, as the festival continues to encourage the intersection of music, culture, and community.
(Kyle Arakelian)
(Ava Lamb)
Advertising disclosure: We may receive compensation for some of the links in our stories. Thank you for supporting LA Weekly and our advertisers.