Co-partner of Cobi’s in Santa Monica,  Jeremy Adler, has bought the iconic Beethoven Market in Mar Vista for a reported $3 million and will commence construction on a new concept in the next few weeks. 

The market will officially shut down on Sunday, April 30, with plans in the works to build a cafe and market that will include an outdoor seating area that will take over the current parking lot, and in a move that should comfort many Mar Vista residents, keep the same name and an offer for the current employees to return.

“The reason I’m doing this project is because of where it’s physically located and because it’s such an opportunity to be a nexus for the community,” Adler, who lives in Mar Vista less than a mile away from the market with his wife and two kids, tells L.A. Weekly. “There aren’t enough places in our neighborhood where people can congregate and hang out and get to know each other. I have a lot of faith in our community.”

Adler personally reached out to neighbors in the area, which is turning into a hotbed of new markets and restaurants including the homey Bluey’s , David Kuo’s expansive and expensive new Fatty Mart, and the excellent Greek restaurant Taverna, all on Venice Boulevard.

Some responses have been mixed.  A wave of chatter on Next Door suggests a casualty of the purchase is the loss of the beloved Petramale Pizza truck that has been popping up on Fridays in front of the market since the pandemic. Just recently, the operation was shut down when a team of LAPD officers cited that the pizza truck owner did not have the proper permits.

Mar Vista

Petramale Pizza is searching for a new location (Michele Stueven)

“Two weeks ago, we were up and running as usual for about a half hour, when the health department and four police officers showed up and started taking my stuff,” Steven Petramale tells L.A. Weekly.  “I told them I had the permits I needed and they gave me a number to call. They threatened to take my stuff if I didn’t leave immediately, so I packed up and left.”

When Petramale’s boxing studio in Beverly Grove closed during the pandemic more than two years ago, he and his 14-year-old son started selling $10 mini pizzas in front of their home near the Beethoven Market to help pay the bills. His pizzas became so popular, he outgrew the front yard and got a pizza truck. With the blessing of the previous owners, he parked in front of the market at Beethoven and Palms and soon had customers lined up around the block for his signature extra-large 18-inch pizzas and square Sicilian pie.

“Now I’m out of a job,” says Petramale, who with the help of the neighborhood is searching for a new pop-up location. “When they shut a taco stand down, they confiscate two tables and maybe a weber barbecue. With me, they take my truck and that’s my whole livelihood. All my ovens are on there.”




































































Advertising disclosure: We may receive compensation for some of the links in our stories. Thank you for supporting LA Weekly and our advertisers.