Jon Stojan
Recently, the Red Dot Design Award announced its winners for 2024, spotlighting some of the most innovative and user-focused products in the design world. Established in 1955 and based in Essen, Germany, the Red Dot Award is a highly respected international design competition that celebrates excellence across various design disciplines, drawing entries from leading brands around the globe.
This year, Breez, an AI-powered air transfer assistant, has captured the spotlight by earning the esteemed Red Dot accolade. Breez is designed to alleviate the common stressors faced by international travelers. The success of Breez is credited to Sijia Li, a designer known for her expertise in integrating human-centered design with cutting-edge technology. Her multidisciplinary background in cloud computing, big data, AI, and emerging technologies has allowed her to address complex challenges in the digital travel space with innovative solutions.
“Sijia’s work on Breez exemplifies her exceptional talent for translating complex technological concepts into accessible, user-centric experiences,” says LA Weekly editor. “Her innovative approach and unwavering commitment to excellence have earned her well-deserved recognition on the global stage.”
Breez, the award-winning AI air transfer assistant, addresses the common stressors and challenges faced by international travelers during airport transfers and layovers. With over 90% of international travelers experiencing anxiety about flights and airport logistics, Breez aims to revolutionize the travel experience. The assistant leverages artificial intelligence and large language models to tailor the air transfer experience to each user’s needs, providing personalized flight suggestions and real-time guidance throughout the journey.
Breez Bot, an AI-powered chatbot, serves as a virtual travel companion, offering seamless assistance with flight inquiries, visa details, transfer arrangements, and layover experiences. The Trip Manager feature further enhances the user experience by providing real-time information and recommendations for navigating security, customs, and airport logistics.
“Sijia’s design direction and user research insights were instrumental in shaping Breez into the groundbreaking air transfer assistant it is today,” explains the LA Weekly feature. “Her ability to seamlessly blend human-centric design with the latest advancements in AI and natural language processing has truly set Breez apart in the industry.
The Red Dot Award’s recognition of Breez highlights Sijia Li’s exceptional design skills and commitment to innovation. As an innovator in tech-driven design, Sijia’s work has paved the way for a new era of intelligent, user-focused international travel experiences.
Breez’s success extends beyond the Red Dot Award. The solution has also been recognized with the London Design Award, DNA Paris Design Award, and Muse Design Award, further cementing its status as an industry leader. These accolades underscore the transformative power that arises from the integration of UX design and advanced AI technology, showcasing Sijia Li’s impact on the future of travel.
As Breez continues to receive recognition, it underscores the growing role of AI-driven solutions in creating more personalized and stress-free travel experiences for users worldwide.