While the first weekend of this year’s Coachella Valley Music and Arts Festival is sold out, tickets are still available for Friday, April 19 through Sunday, April 21. And although it’s not going to be the usual three-digit scorcher in the desert, it will get hot. Here are some cool ideas to quench your thirst.

PATRÓN EL ALTO will again appear at the hottest parties in the Coachella Valley like Neon Carnival and Framework in the Desert.

Framework in the Desert returns to the Coachella Valley for its third year, with PATRÓN EL ALTO as the official tequila sponsor throughout the weekend. The Atlantic Aviation hangar will be transformed into a desert club paradise with VIP premium table service, provided by the smooth tequila. 


Courtesy Aperol

Neon Carnival, the late-night dance party returns for its 13th year to the festival on Saturday, April 13, for one night only. For the first time, the evening will include VIP table service provided by the official tequila partner. Throughout the night, guests also will be able to enjoy specialty PATRÓN cocktails at all the bars, dancing the night away to the sounds of Anderson.Paak, DJ Hunny Bee and James Kennedy.

AbsolutLAND: Journey to the Cosmos will be presented by Absolut, the official vodka of the festival, and the Beer Barn returns with a wide variety of local and regional craft beers on tap, IPAs to sours, hard kombucha and everything in between. Guest brew masters also will be on site. Modern Cocktail Bar on York Boulevard in Highland Park will open a spacious back patio with DJs spinning vinyl, serving Watermelon Mezcalita and Margaritas at the Outdoor Theater bar.

Aperol is returning to Coachella for a second year, this time inviting guests ages 21 and older to enjoy its Italian-themed Aperol Terrazza, which will feature Aperol Aperitivo Italiano authentic golden hour experience in collaboration with Chef Samuele Silvestri, executive chef of the Terrazza Aperol In Venice.


Courtesy Monty’s Good Burger

For those who want to keep a clear head, The New Bar will return as the official non-alcoholic partner of the festival. After its successful debut as the first-ever non-alc partner of the event last year, the demand for premium booze-free options has only increased.

Located in 12 Peaks VIP and Indio Central Market, The New Bar will bring two, full traditional bar setups to the festival grounds with its curated mix of non-alcoholic spirits, wine, beer and RTDs, along with festival-inspired craft cocktails. This year, each bar will have a playful lounge feel, complete with stylish, cushy seating areas to rest and recharge. Joining The New Bar at Coachella will be the Lewis Hamilton-founded blue agave spirit Almave, as well as The Free Spirits Company, Recess, French Bloom and HOP WTR . Three brands are launching products in tandem with the festival:

  • Almave will roll out Almave Blanco, the first and only distilled non-alcoholic blue agave spirit made following the same processes as tequila. Festival-goers can enjoy The New Bar’s exclusive Golden Hour Marg, a fresh prickly pear margarita crafted with Almave Blanco.
  • The Free Spirits Company also will debut its new line of non-alcoholic ready-to-drink cocktails, including a juicy, agave classic Margarita and a barrel-aged, bourbon-forward Kentucky Mule with real ginger.
  • HOP WTR will offer citrusy refreshment with its award-winning flavor Ruby Red Grapefruit, crafted in collaboration with Mixed Martial Artist Champion and brand ambassador Dustin Poirier. 

Recent ISWR findings show that 54% of legal drinking-age Gen Zers have abstained from alcohol in the last six months. Millennials are also shifting their drinking habits, with 49% aiming to consume less in 2024 compared to 26% in 2023. Another trend, known as “dry tripping,” or sober vacations, also is gaining popularity, especially among Gen Zers.


Coachella non-alcoholic lineup (Courtesy The New Bar)

Kavahana, Santa Monica’s first and only non-alcoholic bar is headed to the festival. Inspired by kava at kava bars in the Pacific Islands, kava nectar will be paired with flavors, like ube, rose, matcha, cacao, and others which originally debuted at Smorgasburg LA.

The food program will feature a Grimes and Prince Street Pizza collaboration pizza, “The Last Pizza,” drizzled with hot honey inside the 12 Peaks VIP area, as well as Tijuana-style tacos by Tacos 1986; Neapolitan pizzas from Ronan; Szechuan garlic noodles from Bang Bang Noodles; Californian-inspired poke bowls and burritos from Sweetfin; and Banh Mis by modern Vietnamese kitchen, My Lai.

Delivery app Postmates returns to Coachella with the first-ever Sauce Bar. In the interactive activation, VIP ticket-holders can grab some fries or tots from Irv’s Burgers and load them up with sauces from LA restaurants like Bludso’s BBQ. 

The full food and beverage lineup can be found here




































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