Is the Future of AI-Driven Content Generation

Screenshot 2023 09 13 at 6.12.37 PM

When ChatGPT was first released for regular use, it soon became a seismic event of global proportions. Everyone was using ChatGPT for all sorts of things; people were making bold predictions about what it meant for the future, and there was a sense that things would never be as they were before. But as the dust settled and people became less impressed with what these early generative AIs could do, it became apparent that they were just a starting point—the first step in a new direction, at most.

With, Chris Gomes Muffat is trying to move generative AI in the next step. The project is available for users to try and want to change how users interact with AI and what a generative AI can create for them.

“For instance, you can’t tell GPT to write 200 pages about some topic. It can only give you an answer to a maximum of about 4000 words,” Muffat explains. “So, with Promptify, you won’t have this problem. You will go online and say you want to write a novel of 200 pages.”

Muffat’s goal with is to create a superior user experience to those of other generative AI tools. He’s pitching the product to a wide demographic, so he wants to ensure that even people with no previous experience with generative AI tools can use as soon as they look at it.

“My philosophy for product design is simple: it needs to be easy to sell, deploy and scale, and adapt,” Muffat explains. “The user should be able to connect to the app and intuitively understand how it works without requiring a training session. Currently, we’re doing a lot of research on user experience and innovating within AI to overcome present limitations.”

In terms of concrete advantages his tool has over its counterparts, Muffat lists a couple of important ones. Besides the ability to produce larger quantities of text, the process of producing the text differs. Instead of relying on the user to develop a whole prompt sequence, is there to lend a hand intuitively and naturally.

“You will go online and say you want to write a novel of 200 pages,” Muffat explains. “We ask many questions, and you can choose if the text wants to be more optimistic, pessimistic, fiction, or nonfiction. Do you want it to have a high emotional impact on the reader? Do you want it to be rational or insensitive?”

Among the hundreds of parameters users can select and configure, this generative AI model hopes to get the closest possible approximation of what the user envisioned when they set out to

Large language models like GPT-4 often produce inconsistent outputs for the same prompts, limiting their reliability for business use cases requiring tailored, coherent AI content. Promptify implements customizable templates, model selection, and prompt monitoring to structure interactions and increases LLM determinism, improving consistency and aligning content with user needs.

The Promptify API further enables the integration of these reliable, deterministic prompt templates into any application or website. Businesses can build chains of structured prompts within Promptify’s interface and connect them to external apps via the API, standardizing LLM usage across their tech stack for predictable results. By making LLMs more deterministic both internally and through API integrations, Promptify unlocks more applications requiring consistent AI content generation. is one of the three projects Chris Gomes Muffat works on. The other two are Aithos, a platform that aims to help developers and organizations integrate generative AI, and FocalStudio, an AI-powered design tool for enhancing images for maximum advertising effect. And while this is one of the three he sees as his pet project, it’s still essential for him.

“I’m using this project as a learning curve to understand how people use AI,” Muffat explains. “There’s a lot of room for innovation to enhance the user experience, even with challenges.” So far, has been doing a great job at delivering a novel take on human-AI interaction.

Advertising disclosure: We may receive compensation for some of the links in our stories. Thank you for supporting LA Weekly and our advertisers.