Lucy Banks was a single mother in Perth, Australia, who was just trying to make ends meet. She had a career in corporate banking, but between needing more money and wanting more time for her children, it was time for a change. She started creating content on OnlyFans with the hope of gaining financial independence and having more time to spend with her kids. She was successful as a content creator, but her peers felt that her choices warranted police intervention.

When Lucy was newly divorced and finding her feet as a single mom, she needed a solution for income that would allow her to keep her children out of daycare. OnlyFans doesn’t require creators to stick to a set schedule in order to show up and share content, making it an ideal fit for single mothers operating on a tricky schedule. Lucy made that discovery herself when she began researching the platform. She showed up anonymously at first, gaining confidence and increasing her content’s visibility.

With that increased visibility came public scrutiny and attempts at legal challenges. Lucy faced judgment and abuse from her community to the point that reports were filed with child protection services and the police. While those reports led nowhere legally, they caused Lucy and her family significant emotional distress. To add to her emotional distress, someone told her oldest son about her OnlyFans account before she could, robbing her of the opportunity to explain what she did to her child on her own terms.

Lucy Banks eventually decided it was time to move away from OnlyFans. She transitioned to yet another career path, citing a loss of enjoyment and a desire for a new challenge. Banks founded Million Billion Media, a PR and marketing agency that supports OnlyFans creators. Through her marketing agency, she’s able to teach up-and-coming creators to treat content creation as a business and help them plan for long-term success. She offers media attention strategies, brand building, and practical advice on sustainable growth for creators.

As if her PR and marketing firm isn’t enough of an achievement, Lucy Banks is also the only woman to own the Adult Industry Choice Awards. Her presence in the industry and her leadership show just what OnlyFans has made possible for single mothers. Both sex workers and single mothers face more social stigma than people in other demographics. OnlyFans and similar platforms are consistently showing up to help struggling moms find financial independence without compromising their time with their young children.