He gave a homeless man the beatdown of a lifetime because he was shirtless and sporting a suggestive tattoo of doggy-style sex, prosecutors say.

See also: Pinkberry Co-Founder Young Lee Convicted of Beating Homeless Man

Now tough guy Young Lee, co-founder of the Pinkberry chain of yogurt shops, will spend seven years behind bars in state prison, the L.A. County District Attorney's office announced today.

L.A. County Superior Court Judge Henry Hall gave him the max and …
 … said the 49-year-old was savage and merciless in his attack on Donald Bolding on June 15, 2011, according to a statement from the D.A.

Lee was with a female companion in his Range Rover at the Vermont Avenue offramp of the 101 freeway in Hollywood when he spied the homeless man changing his shirt, prosecutors said.

Bolding's belly sports a tattoo of a man behind a woman. The woman in the SUV reportedly laughed. Offended, Lee returned to the street a short time later and attacked Bolding with a tire iron, prosecutors said.

In 2012 Bolding filed suit against Lee. It alleged the following:

Defendant, enraged against his unfortunate victim, demanded that plaintiff kneel and apologize, which the terrified plaintiff did …

Defendant LEE then attacked plaintiff anyway, chasing him and kicking him, and beating him down with the tire iron.

Plaintiff suffered serious injuries as a result of the attack, including a broken arm, cuts in his arm and other physical injuries.

See also: Pinkberry Co-Founder Young Lee Sued by Homeless Man

At one point Lee left the country, and he was arrested at LAX following a return flight from South Korea on Jan. 16, 2012.

See also: Pinkberry Co-Founder Arrested at LAX

A jury that convicted Lee found that the special allegation that he caused great bodily injury was true. A restitution hearing for Bolding was set for May 14, according to prosecutors.

In 2012 Pinkberry stated that it had parted ways with Lee way back in 2010.

Send feedback and tips to the author. Follow Dennis Romero on Twitter at @dennisjromero. Follow LA Weekly News on Twitter at @laweeklynews.

Advertising disclosure: We may receive compensation for some of the links in our stories. Thank you for supporting LA Weekly and our advertisers.