The adults-only content creation platform is for sale, and is slated to go for more than a major movie studio.

The mysterious owner of OnlyFans is in the process of selling off the platform. The adults-only platform is currently anticipated to sell for at least $8 billion. Should a sale go through, it could outpace the value of major Hollywood studios.

In the nine years since its launch, OnlyFans has leveraged its business model into a highly lucrative venture. So much so that, since first crossing the “billion-dollar” threshold in 2021, the adults-only platform has not dipped below that valuation mark. While other business ventures have hit the billion-dollar mark, none with a similar model to OnlyFans have done so as quickly.

Five legacy Hollywood studios are still actively producing films: Disney, Warner Bros., Universal, Sony (Columbia), and Paramount. In July 2024, a deal was finalized between Skydance and Paramount, in which Skydance acquired ownership of Paramount Studios. When all was said and done, Skydance invested $8 billion in the sale, with shareholders receiving $4.5 billion. At the time, Skydance was valued at only $4 billion, making the deal highly contested among its shareholders.

Currently, OnlyFans is valued at $8 billion, with the potential to sell for more. The entertainment industry has largely shifted to prioritize streaming experiences, and OnlyFans built its business on models streaming directly to their subscribers. By all appearances, Forest Road is the top candidate to acquire OnlyFans. Should the sale go through, it would place OnlyFans in the hands of an L.A.-based investment firm. Forest Road is led by Zachary Tarica, who has been active in Hollywood’s financial sector since 2017. Tarica has financially backed several films, including Maggie Gyllenhaal’s The Kindergarten Teacher for streaming giant Netflix. Notably, in 2019, Tarica invested in Yale Productions, a company that later filed for bankruptcy with over $55 million in liabilities against $18 million in assets.

Representatives close to Forest Road claim the company should have “no problem” raising the funds needed to purchase OnlyFans, despite one of its assets recently going bankrupt. What do Forest Road and Zachary Tarica hope to do with OnlyFans if the sale is completed? Signs point to investing more in OFTV and further expanding streaming operations for the adults-only platform.