When thinking about camping and hiking in most National Parks, thirst trap content is generally the last thing on everyone’s mind. Or it was. OnlyFans creator Johnathon Caine inadvertently started a viral TikTok trend that is bringing widespread attention to National Parks at a moment when they could really use the spotlight. The National Park Service (NPS) has been dealing with significant cuts to its budget, having lost roughly $900 million in federal funding. That loss of funding was a brutal blow to the National Park Service’s ability to serve the general populace and protect public lands, but with parody accounts posting nature-themed thirst traps on TikTok, the agency is receiving some much-needed amplification.

Johnathon Caine is the one who started it all. The social media star describes his OnlyFans page as “tasteful… but no clothing” and has an established presence on TikTok and OnlyFans. He keeps his audience engaged with his provocative content and, when he posted a quick video while on vacation, had no intention of becoming a viral environmental advocate. He just shared a video of himself—shirtless, to flow with his personal branding—juxtaposed with National Park imagery: a beaver in Yellowstone National Park. Caine captured the content while vacationing with little to no cell service and had no idea the video had taken off the way it did for quite some time. He was shocked to return to the land of cell service and see that his silly one-off video had gone viral, prompting widespread public engagement and comments such as “I see why Yellowstone is collaborating with you.”

Since Caine’s video took off, another TikTok creator impersonating the Yellowstone National Park account kicked off the trend by reposting Caine’s video. From there, other creators have been making parody accounts for various National Parks, all of them producing tongue-in-cheek videos that imitate Caine’s style. However, their videos exclusively highlight the features of the parks instead of shirtless content creators. These silly—and slightly risqué—videos have caught nationwide attention, blending entertainment and advocacy in a hilarious way.

The videos have had a very real impact on National Park awareness, drawing attention to the National Park Service’s $900 million budget cut and the implications for park maintenance and operations. Once Caine was aware of the end result of his video, he was thrilled, saying: “I’m happy that my TikToks can direct attention to the parks in a time of need after the NPS funding got cut.” His video going viral and inspiring parody accounts has driven substantial social media engagement, which has the potential to continue to increase public interest in National Parks, resulting in an increase in visits and financial support. This isn’t the first time that adult content has been used for advocacy, but with the continued clamor for more content from the parody accounts, it just might be one of the most effective. It should be noted that Caine is also none too upset about the increase to his subscriber base as a result of the viral trend.