Alicia Bognanno formed the Bully project (just her really) in Nashville in 2013, initially signing with Columbia for the Feels Like debut and then moving to Sub-Pop for the Losing sophomore effort. Her third album, second for Sub-Pop, is SUGAREGG and it has an August 21 release date. “Every Tradition” is the single, with a video shot remotely by co-director Alan Del Rio Ortiz.

“After we tested out this method (me shooting alone at my house and sending the footage to Alan to edit and put everything together) with ‘Where to Start’ I liked it so much I wanted to do it again and trusted Alan to turn my mess into a well put together music video,” says Borganno on a press release. “Surprisingly I was a lot more comfortable on my own as opposed to having a crew of people there like there has been for past music videos. I also have a newfound appreciation for any cinematographer because god damn it’s a lot of work.”

Check the video out below, and then be there for the livestream.

Tune in at 3 p.m. PT on Tuesday, August 11 via Youtube.

LA Weekly