Continuous digitalization has made it possible to do more and more things online, whether it’s getting a loan, opening a bank account, or getting a credit card. Changes have been observed not only with individual customers, but, more intriguingly, with corporate finance management including the entrepreneurial industry. This pushes entrepreneurs who run long-term and profitable businesses to keep an eye on the horizon.
In order to make their business run smoothly, all entrepreneurs must complete a long list of tasks. Some of those to-dos include long-term planning for the budgets and management system. Taking a business to the next level necessitates organizational strength in six key areas or components: vision, people, data, having an immediate problem resolution culture, using the 20/80 rule for process development, and gaining traction, or ensuring that everyone in the organization is rowing in the same direction. Intending to do the same many financial institutions adapted to the world of “staying in” in 2020 and 2021. Those who did not are now caught in the middle of changes that are sometimes costly but always necessary. Similarly, an individual named Mark Wright rose above all odds and became an expert in digital marketing.
Mr. Wright is an award-winning, influential entrepreneur who self-taught himself digital marketing. He won BBC’s The Apprentice in 2014, and since then, he has gone on to co-found and grow Climb Online, one of the UK’s fastest-growing digital marketing agencies, with Lord Sugar.
Growing up, his mother and father were both the owners of small businesses, which he believed sparked his passion for business ventures. Wright saw his parents struggle to pay school fees and wages, and his desire to start his own business stemmed from wanting to help them. Wright’s early ventures included opening the ‘Mark & Co’ cinema as a child, where he would charge people to come and watch whatever film was playing on the TV in his lounge and later washing cars at his father’s business, which taught him the value of hard work.
Afterward, he decided to work as a sales professional and began his career by working as a sales and marketing manager in a company where he received his first personal training certificate. It was then that he discovered the power of digital marketing, utilizing the potential of search engine optimization to boost website rankings on Google. When Wright joined his first company, their sales were stuck at $2,000 a month, and he told them that in order to rank their website top on Google, they need to refine the content available on it. After which he taught himself how to make a website and get it to the top of Google and in three months, he made the company rank number one on Google by boosting their sales to $240,000 a month.
After collecting an abundance of digital knowledge, Wright opened Climb Online, which during its first year of operation generated more than £1.7 million in revenue and employed more than 30 people. In 2019, he launched CLIMBCON, a UK business conference where business owners and aspiring entrepreneurs can learn from proven business leaders.
It was Wright’s continuous efforts that made Climb Online employ more than 130 people across two office locations and generate more than 230 clients. During an interview, he discussed how to secure funding and investment, as well as how digital marketing combined with an amazing online presence can massively transform events and businesses.
Wright’s experience in establishing and growing a multi-million-pound-turnover digital empire has led him to seek out and invest in additional businesses in the property investment, web development, public relations, and hair and beauty sectors, where he has dedicated his time to implementing strategies that have replicated admirable levels of success.
He sold Climb Online to the global digital group xDNA in October 2022 for a high seven-figure sum. Wright continues to play an important role in the growth and development of Climb Online by remaining on the Board as a Non-Executive Director and Shareholder. His constant determination and desire to do something unique enabled him to stand out from the rest and excel in his ventures.
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