Written in Partnership with Sara Smith
The speaker, known for her prominence in public discourse, imparts empowering insights to the audience on the establishment of a robust digital footprint.
The worldwide speaking business is a robust and ever-evolving sector that provides opportunities for professionals like Liana Zavo to disseminate their specialized knowledge and perspectives to diverse audiences throughout the globe. The individual in question, serving as the creator of the multinational public relations business ZavoMedia PR Group, has a notable network of corporate customers that engage her services. The firm’s headquarters are located in New York City. She has the necessary skills to enhance brand recognition for her clients by securing placements on globally recognized media outlets. Liana, in her capacity as a worldwide keynote speaker, avails herself of the privilege to deliver speeches at diverse events and conferences on an international scale. This affords her a valuable platform to solidify her position as a preeminent authority within her field, enhancing her credibility and establishing her as a recognized expert.
During her recent keynote talk at a global business conference held in Los Angeles, Liana underscored the influential role of public relations (PR) and its profound impact on the achievements of enterprises, firms, and entrepreneurs on a worldwide scale. The media mogul emphasized the significance of personal branding and its influence on one’s online reputation. Liana also elaborated on the acquisition of authority and credibility using contemporary and conventional public relations tactics, in addition to emphasizing the need for establishing a digital presence.
Sara Smith: The responsibility for establishing the atmosphere at the LA Business Show rests with you. How did you experience that sensation in your role as a public speaker? I kindly request your assistance in obtaining information pertaining to the global public speaking industry.
Liana Zavo: Establishing the demeanor as a public speaker at a corporate exposition was a stimulating, daunting, and profoundly transformative encounter. Upon accessing the digital guide for the event, I saw that my name had the first position on the roster, before 50 other prominent keynote speakers. This revelation prompted me to recognize the heightened significance of my role in the show’s success. The exposition had its first impression in the United States, attracting a significant number of firms and professionals in attendance. I had a sense of enthusiasm in embracing the role of a prominent industry authority within the field of public relations, given my position as the founder of a global public relations agency and my representation with the Forbes Business Council.
In my capacity as a public speaker, I possess a keen awareness of the significance associated with establishing a connection with my audience. Consequently, I am cognizant of the need to adapt my message and allusions in a deliberate manner. I dedicate significant effort to doing thorough research and comprehending the specific requirements and preferences of the audience. This enables me to create a presentation that effectively connects with the listeners and maintains its pertinence by offering substantial benefits and significant insights.
Sara Smith: What were the key takeaways for the audience from the business show?
Liana Zavo: In my capacity as the first keynote speaker at the expo, I effectively infused the crowd with a remarkable level of enthusiasm. The attendees of the business exhibition departed with significant ideas and information pertaining to the efficacy of public relations and the significance of personal branding. The objective of my presentation was not just to generate motivation and inspiration among the audience about the significance of public relations and its fundamental components. Rather, it aimed to prompt them to undertake practical measures in order to start the development of a robust online reputation while ensuring that their personal brand effectively communicates a distinctive narrative. The attendees, consisting of professionals, were educated on the importance of establishing a robust online reputation and its potential to yield favorable outcomes for both organizations and people. My presentation was dynamic and captivating, leaving a lasting effect on the audience and giving them the confidence to put the methods I discussed into practice.
Sara Smith: Could you provide an example of how you engage an audience?
Liana Zavo: An efficacious method I use to engage my audience is by asking inquiries and fostering their active involvement. Engaging the audience and promoting active learning are dual outcomes achieved by this approach, as it facilitates the absorption of the offered information. Additionally, I prioritize the inclusion of a dedicated question and answer session at the conclusion of my lectures, therefore affording the audience the opportunity to address any remaining questions and deepen their comprehension.
Sara Smith: You possess a distinguished track record as a keynote speaker, having achieved notable success in this domain. Is it deemed essential to tailor one’s presentations?
Liana Zavo: I get a sense of satisfaction from my capacity to tailor my presentations in accordance with the distinct requirements and preferences of my audience. Through doing comprehensive research and gaining a deep knowledge of the intended audience, I can customize both the content and manner of my communication in order to achieve optimal effectiveness and establish a strong rapport. The act of customizing my communication allows for the establishment of a robust connection with the audience, ensuring a profound resonance of my message.
Sara Smith: As a worldwide public speaker, would it be possible for you to deliver presentations on two distinct topics? Could you kindly provide any other information for further investigation or analysis?
Liana Zavo: I express a willingness to provide presentations on a variety of subjects and posits that such an endeavor may yield advantages for both the presenter and the audience. By including a breakout session with my regular keynote address, I am afforded more opportunity to actively connect with the attendees and explore the topic in greater depth. This facilitates a heightened level of engagement and a comprehensive educational encounter for the participants while affording me the chance to demonstrate my proficiency on a wider scope. As a practitioner in the field of public speaking, I am committed to providing supplementary materials to the individuals comprising my audience. Additional materials and help may be provided in the form of handouts, checklists, or cheat sheets. In addition, I may provide supplementary materials such as reminder notes or a welcome video that can be sent post-event, serving to enhance event promotion and sustain participant involvement.
The global speaking business provides a forum for individuals such as Liana Zavo to disseminate their expertise and perspectives to audiences on a global scale. By delivering captivating presentations and tailoring them to suit the specific requirements of the audience, speakers have the ability to create a lasting impression and provide useful insights. The success of the industry relies on its capacity to engage with the audience, actively include them in the presentation, and provide ongoing assistance to facilitate sustained learning and development.
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