Founded in 2017 by artist Kari Dern while living in Manhattan, Become Spellbound has become known for crystal and fossil jewelry that blurs the lines between art and adornment. Since its inception, Dern has created and sold over 2000 one-of-a-kind, handmade pieces of wearable art. Plus, Become Spellbound is listed in the top 2% of Shopify stores launched around the same time.
All the while, Dern has been a long-time fan and customer of Rock Paradise’s Instagram account and online store, purchasing from them over the years and always admiring the excellent customer service, beautiful and ethically-sourced crystals, and value that they offered.
After following their journey on social media for so many years, Dern was ecstatic when the retail store for Rock Paradise had its grand opening in 2019. It was an exciting new incarnation of the beloved business and became a dream crystal shop to visit one day; a bucket-list fantasy for the crystal obsessed!
As it turns out, the owners of Rock Paradise are also long-time fans of Become Spellbound from Instagram, and as fate would have it, the opportunity to work together became clear upon first discussions. Both parties immediately realized they both have the same hard work ethos, all-in mentality, and passion required to manifest a singular vision. Working together was a natural next step!
Rock Paradise is excited to bring all the magic and wonder of Become Spellbound to the local community and beyond. With Rock Paradise established as the go-to wholesaler in the crystal industry and now as a brick and mortar LA destination, combined with Become Spellbound’s goal of evoking wonder, conveying power, and nurturing the soul, this collaboration is bound to cast a magical spell on all their customers.
When asked how each company made a name for themselves in the industry, both had plenty of insights to share. For Kari Dern of Become Spellbound, she said, “It took a lot of hard work, consistency, tenacity and putting in the time. Hand crafting so many pieces that are all full of love and passion. Honing aesthetic with a focus on big and bold pieces that you won’t see anywhere else. Countless hours invested in utilizing social media to grow our online presence!”
On how they became the go-to crystal wholesalers, Rock Paradise explains: “It was becoming known for curating high-quality, ethical, crystal products from around the world. Leveraging social media proved to be a strong point, particularly as the store was being built out, allowing the future customer to see the process from beginning to end.”
Come experience the magical work of Become Spellbound and Earth’s crystal wonders in person at Rock Paradise the store in Canoga Park and keep an eye out on their socials for all the updates as these two successful brands combine their powers!
Rock Paradise Store located at 21828 Sherman Way, Canoga Park, CA 91303
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