Will Jones
Since 1978, LA Weekly has tracked the currents where skate culture, studio lots, and late-night taco runs converge into something only this city can claim. That same cross-coastal fusion now drives Argentine entrepreneur Kevin Leyes, who arrives from Miami’s Brickell district with Las Babys, an invitation-only, next-gen agency built to turn Latina creators into dynastic brands. Fresh off a South Florida debut, Leyes is weaving the neon of Wynwood with the skyline of Downtown L.A., launching a talent search that stretches from Little Havana to Silver Lake.
A Bi-Coastal Blueprint
When Hugh Hefner blended elegance with business discipline in 1953, he transformed glamour into cultural capital through Playboy. Seventy years later, Leyes, founder of the tech-forward holding LeyesX and its press engine Leyes Media, updates that formula for an era of AI dashboards, crypto wallets, and streaming superstars.
Las Babys operates on a simple ethos: discreet power, surgical structure, and wealth that outlasts virality. Entry remains strictly referral-only, after which each creator receives training in luxury storytelling, financial architecture, and digital self-defense. A custom AI stack scrubs leaks, forecasts earnings, and times posts with studio-level precision.
“Miami taught us speed; Los Angeles demands narrative,” Leyes tells LA Weekly from a Downtown rooftop. “Las Babys is here to merge both.”
Why California Is the Next Chapter
While scaling Leyes Media, Leyes saw West Coast creators pulling millions of views yet lacking the legal and financial scaffolding to convert fame into legacy. Managers rotated, brand deals were undervalued, privacy breaches spread unchecked. Las Babys closes those gaps with real-time identity shielding, dox-proof servers, and dashboards fluent in both CPMs and casting calls.
High performers unlock verified profiles, custom VVS pieces, luxury label collaborations, and equity in private-label drops. “The beautiful are many,” Leyes shrugs, “the strategic are rare. We invest in the rare.”
Two Coasts, One Ecosystem
Phase one stays online, powered by LeyesX servers in both Florida and California. Yet the physical footprint is coming: a 12-thousand-square-foot Arts District hub will pair an AI lab with a cyc wall, podcast suites, and a Leyes Media mini-newsroom. Satellite pods in Wynwood and Burbank will keep creators plugged into both coasts in real time, whether shooting a champagne campaign on Ocean Drive or a sunset reel on Venice Beach.
Leyes even hints at a future nightlife concept, a boutique Miami Beach club mirrored by a Hollywood Hills counterpart, both branded by Las Babys and designed to blend themed spectacle with live social storytelling.
Casting Call, Coast-to-Coast Edition
Las Babys is now reviewing referrals for Latina creators who match relentless discipline with on-camera magnetism. Whether you stream from Bogotá or post reels from Boyle Heights, the agency offers coaching, protection, and revenue tracks built for longevity rather than quick spikes. Applicants need proof of consistency, vision, and the willingness to treat influence like an asset class.
“This isn’t about chasing views,” Leyes says, gaze shifting from the 305 to the 213. “It’s about sculpting legacy on both coasts. The women who join Las Babys won’t just earn, they’ll evolve.”
The virtual gate is narrow, but for those granted access, Miami’s heat and Hollywood’s glow now power the same empire-building machine.