Written in Partnership with Amir Bakian
Zachary Bernard is a Canadian entrepreneur and digital marketer who’s made a name for himself as the founder and CEO of We Feature You, a public relations firm that helps businesses and industry professionals grow. From a young age, Zachary has been involved in entrepreneurship, starting his first lemonade stand at the age of 10 as any other typical entrepreneur. In the past five years, he’s gained valuable experience in marketing online and has helped his clients establish an online presence, showcase their expertise, and use public relations to gain visibility and recognition in their respective fields. He believes that establishing an online presence, showcasing expertise, and using public relations are key to gaining recognition in today’s world.
Zachary started We Feature You in the midst of the COVID-19 pandemic, recognizing a need for businesses to stand out from the competition. His company helps its clients become recognized experts in their fields by developing the right media strategy and securing placements on major outlets, podcasts, and TV segments. Zachary’s background in entrepreneurship has played a significant role in the success of We Feature You. Before starting the company, he ran an automation and systems agency where he helped multi-million-dollar companies streamline and automate their processes. He was able to apply similar processes to his own company, saving time and ensuring a smooth client experience.
Despite his successes, Zachary has faced his fair share of challenges as an entrepreneur. One of the biggest challenges he has faced is learning how to navigate through the highs and lows of running a business. However, he has learned to recognize these phases and has learned to keep pushing forward.
In terms of wisdom he would like to share with others, Zachary advises consistency and staying focused. He’s seen many people about to break through in their work only to switch to something else at the last minute. Zachary believes that sticking to one thing is the key to success and encourages others to do the same. For those looking to start their own business, he advises consistency and emotional management. He stresses the importance of delayed gratification and the need to put in the work before reaping the rewards. He also emphasizes the role that managing stress and emotions plays in the success of a business. Without the ability to stay calm and keep pushing forward, it’s unlikely that a business will succeed.
In the next few years, Zachary sees We Feature You and himself helping every industry professional realize that branding is the number one aspect they should focus on in order to experience massive growth. His goal is to become a true disruptor in all spaces and help his clients become industry leaders.
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