Insomniac Fashion Aims to Move From the Rave to Your Everyday Wardrobe
Insomniac founder-CEO Pasquale Rotella continues to be vocal about his desire to pay homage to the past, even as he actively looks ahead to the continued evolution of both the Insomniac brand and the culture it continues to help shape. Part of the vision he has for the future is focused specifically on fashion and extending the reach of the Insomniac lifestyle into the kind of clothes one would wear every day. It wasn't until Rotella linked up with iconic designer, artist and rave fashion O.G. Rick Klotz that the vision of a proper Insomniac fashion line started to formalize....