Sad, sad news to report from the world of retail. The ballsy, soon-to-open “lingerie love shop” called “Fuk U” has covered up its sign following publicity about its over-the-top name.

Racked LA broke the news of this cover up, a tragedy if you ask us. Where else would you rather go for your “lingerie love” needs? We wonder if neighbors or — worse — someone on the Los Angeles City Council complained about the sign.

This is f—ed.

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