Jon Stojan
Image credit: LaRudche
Laura Ruchenco, known by her stage name, LaRudche, is a singer/songwriter who has achieved success by building her life from the ground up. She worked hard for everything she had, including working as a flight attendant, before finding her calling on the stage. She had a “now or never” moment after ten years in the airline industry. It was a comfortable job and life, but in her words, she “wasn’t getting any younger” and decided to chase her dreams.
LaRudche was new in the entertainment scene in Dubai and did not know anyone in the music business. She did not let this stop her from pitching herself as a strong, independent artist and taking artistic chances until her dream came true. Though she now plays on the stage, she still has dreams about expanding her music journey into fashion with the same determination that started her musical career.
Building From Zero
LaRudche’s journey to the stage came with no outside help. She founded her passion out of her pocket but rose quickly despite entering a new path on her journey. This includes self-financing every video and song she recorded.
She was unafraid to put herself out in the music world, make connections, and reach places where there were already established singers. Though she was new, she knew what she was doing, and this confidence led to her success where many have failed.
The Argentinian singer has come far on her own merits. She has been featured in many publications, such as Dubai Night, Blaster, Fact, and AIpate, as well as radio and TV shows. Her inspirational path empowers many, and she plans on widening her audience and brand by performing at larger venues in the future.
Image credit: LaRudche
Artistic Evolution
LaRudche faced challenges, primarily learning to believe in herself and then proving herself to others. Now, the challenge is to believe in herself daily, which is a strong message she wants to impart to others. She understands that fashion and music go hand in hand, similar to acting. This philosophy has expanded her creative vision to include a fashion line connected to her stage presence.
Looking Forward
The talented singer’s core message for others is to be relentless and work for what you want. She is creating music that lasts and inspires others to follow their passions in life. Looking forward, LaRudche intends to start a fashion line with iconic items attached to her brand as a singer. The feedback she receives at shows drives her forward, and she desires to perform at bigger venues. Bigger spaces mean interaction with more fans, which inspires her as much as she encourages them.
LaRudche’s career path inspires many, and that propels her future vision. She defied the odds and made it to the big stage with grit and determination. With no outside help, she dug deep inside to breathe life into her dream. She also dug into her pockets to fund her recordings, determined to make it. She will reach higher levels as she continues to perform and motivate others to go for it and chase their dreams.