From Argentina to the Global Stage: Who is Lorena Horeyco, the creative mind behind the new era of Fashion: Ethical Luxury

Luxury

Born in Argentina, Lorena Horeyco has positioned herself at the vanguard of conscious luxury. By blending timeless silhouettes with environmental integrity, she is effectively redefining the intersection of sustainability and high-end couture.

Her global influence is reflected in a portfolio of high-profile icons. Most notably, Horeyco designed the iconic gown for Gianinna Maradona—daughter of the legendary Diego Maradona—for her sister’s wedding, a look that captured international headlines. Her reach extends to global star Luisana Lopilato, whom she has dressed for major stages alongside her husband, music powerhouse Michael Bublé, including the Platinum Awards in Madrid, the Juno Awards in Canada, and Tony Bennett’s Gala in New York.

Under Atelier HOREYCO, an exclusive, invitation-only hideaway in an undisclosed location, she leads a movement toward “honest and slow fashion,” prioritizing feminity and ecological responsibility. Lorena Horeyco does more than design garments; she is shaping the future of impact-driven luxury for the international elite.

(Red Carpet lf Tony Bennett 90th Birthday at the Radio City Music Hall in New York)