July 2 will mark the emergence of a new platform for food television, thanks to former Food Network and Cooking Channel veteran Bruce Seidel. The Associated Press reports that Seidel, the creator of Food Network Star and Iron Chef America, will spearhead the launch of HUNGRY, a specialized YouTube interest channel that will feature one- to three-minute how-to and celebrity-driven food videos. The programming of HUNGRY is part of YouTube's $200 million plan to create about 100 niche channels.

HUNGRY also will star Duff Goldman, Food Network's former Ace of Cakes host, who will focus on food culture in “Duff's Food World.” So far, two other series are mid-production. “Brothers Green” features two Brooklyn brothers who are both musicians and “underground caterers.” Two women from Austin will cook retro food and entertain in “Casserole Queens.” Also expected to come from HUNGRY are series on pork, gluten-free cooking and Italian desserts.

Seidel told the AP, “The wonderful thing about YouTube is it has 800 million users worldwide and they all need to eat. I'd like to get just 1 percent of them.” Goldman, who will serve as a talent and programming consultant for HUNGRY, added, “When you look at the programming on any kind of cable food channel, you kind of find that everything is being replaced by travelogues, competition, reality.” The celebrity-driven food video, of course, being something entirely different.

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