Farah Zulaikha, CEO of Farah Zulaikha Beauty, began her career as a supermodel after appearing on Tyra Banks’s “The Tyra Show”. Zukailha has recently added the title of CEO to her arsenal of experience, right alongside her role as a United Nations ambassador, humanitarian, musician and model. The brand initially released a perfume called FARAH, and the fragrance has since been featured in establishments such as New York’s “Scentfluence”. Following the perfume’s sale, Zulaikha worked to launch a website for her brand, and the new headquarters was announced to open up in the NYC metropolitan area this Summer. Now, as the company continues to grow, Farah Zulaikha invites customers and fans to experience the fragrance and brand new product expansions in person.
Farah Zulaikha, Female CEO of “Farah Fragrances”
Zulaikha’s mission since the start of her company has always been to give back to the world in positive and impactful ways. This hope is fueled by her background, being raised by two philanthropists who she regularly joined on charity missions aimed at aiding with global issues such as poverty, hunger, access to medical care, and human rights violations. As she leaned heavily into her passion for civic duty and global awareness, Zulaikha became a recipient of numerous accolades such as The United Nations Distinguished International Humanitarian Leadership Award for her work in anti-abuse and anti-human trafficking.
Currently, Zulaikha continues to work within the sphere of both social justice and style and beauty. She’s worked to integrate these ideas in her pursuit of helping others–having studied biochemistry in college, she first created a range of all-natural lip balms inspired by domestic violence survivors who were unable to use conventional products due to facial trauma. Now, she has taken on her next role as a “perfumista”, with her signature scent being featured in the catalog of International Flavors and Fragrances, a multi-billion grossing fragrance house.
“The idea began when I discovered a new way to empower, educate and give back to young women and girls who desire to awaken their sense of confidence,” says Zulaikha. “This fragrance contains notes of Tiare flower, gardenia, patchouli heart, purple plum, tonka bean, liquid amber and sandalwood to unlock a feeling of self-reliance and inner strength. My hope is that it encourages those who use it to hold their head higher and stand taller in the face of everyday trials.”
With an emphasis on sustainability and awareness, Zulaikha worked to ensure that her exclusive scent formulas are clean, paraben-free, synthetic fragrance free, vegan, cruelty-free, phthalate-free and petroleum free. It’s meant to minimize skin irritants and includes no unnecessary additives, making it better for both the planet and customers. The fragrance was developed in coordination with industry regulatory organizations such as IFRA and RIFM, resulting in responsibly sourced ingredients.
Farah fragrance also aims to give back by consistently partnering with charitable causes, donating proceeds towards those affected by human trafficking, victims of natural disasters and global hunger. “I’m so grateful for the trajectory that my business is on,” she says. “I’ve had the pleasure of hitting milestones such as selling out during my launch at Manhattan’s famed department store, Lord & Taylor. Above that, I first felt true success when a customer wrote to me sharing that she overcame domestic violence and that my fragrance was the shield she wore like armor every day. She shared that it made her feel strong and empowered, and she wore it every day even when she didn’t feel beautiful. I was truly moved by her story, and to me, it served as evidence that something I created actually impacted someone in a genuine, positive way.”
Zulaikha is now being recognized for her brand’s mission, and Farah fragrance currently has a billboard in Times Square promoting the scent. Fans and customers are invited to take a peek inside the new Farah Headquarters, and are encouraged to check out product expansions such as the “Farah” eau de parfum hand sanitizers, ambient room diffusers and candles. For those looking to shop “Farah” products, stay updated on new launches through Farah Zulaikha’s instagram and website.
Farah Zulaikha, “Farah” Fragrance
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