Do you lust for new lipstick hues? Does your heart palpitate for a pigmented eyeshadow palette? Does concealer make you a squealer? If so, you’re probably -like many gals (and glam guys) these days- a makeup addict. Of course, Sephora stores will always satisfy a cosmetics craving, but bigger is better when it comes to beauty and with Sephoria, the retailer is going really big. This immersive gathering features “interactive brand experiences and photo moments,” limited-edition goodies, instructional “master classes” and meet and greets with beauty icons and makeup artists, free beauty services, and swag galore.
Sixteen different rooms will be packed with backdrops, beauty products, games, and services. Scheduled to appear: Patrick Ta, NikkieTutorials, Natasha Denona, Angel Merino, Manny Mua, Dr. Barbara Sturm, Moon Juice’s Amanda Chantal Bacon, Drybar’s Alli Webb and Paramore’s Hayley Williams (whose famed orange locks inspired her hair color line Good Dye Young). A beauty bounty indeed.
Shrine Auditorium & Expo Hall, 665 W. Jefferson Blvd.; Sept. 7-8, 2 sessions each day: 10 a.m.-2 p.m. & 4-8 p.m.; G.A. $80 (with gift bag valued at $250); VIP $350 (with gift bag valued at $900 & priority access to speakers). sephoria.com/