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Life is beautiful, especially at L.A.’s biggest gathering of makeup madness known as Beautycon. This year actress Priyanka Chopra participates in a fireside chat about empowering women, Arianna Huffington interviews Ciara on the mainstage. Other guests include Anastasia Soare, Jhené Aiko, and Bretman Rock. Panels, tutorials and demos, brand activations and giveaways galore make this gathering of gorgeousness a cant-miss if you love cosmetics, skincare, wellness, swag, and social media. While Beautycon does festivals all around the world, Los Angeles might be the ultimate event, attracting thousands of guys and gals who take their shadows, foundations and lipsticks very seriously, ensuring new beauty trends continue to shimmer and shine. Los Angeles Convention Center, 1201 S. Figueroa St, Downtown. Sat.-Sun., Aug. 10-11. 1 p.m.- 5 p.m. Ticket pirces vary. More info at beautycon.com