Hot Monday night in LA: Eminem and Jay-Z are doing a surprise show at the Wiltern tonight to promote their new relationship with DJ Hero, the hugely anticipated (and contentious) new game from Activision's Hero franchise.
Below is an exclusive look at DJ Hero:
The two rap superstars recently signed an exclusive agreement with the game, which will be released on October 27, 2009, and are stepping up to help promote a product that will no doubt make the pair even richer and more powerful than they already are. Indeed, DJ Hero promises to be a game-changer in the music biz.
Rolling Stone describes the deal:
Under the deal, DJ Hero will collaborate the rappers on a special branded version of the game that will include an advanced version of the game's turntable controller, a performance-ready DJ stand, and two exclusive CD compilations featuring greatest hits and new mixes from each artist. The CDs mark the first time an artist has released an album of music exclusively for these music video games. Additionally, both Em and Jigga will provide “fresh mixes” and other downloadable content later in the year.
Tonight's gig at the Wiltern should be a pretty fancy affair. There's a red carpet (which West Coast Sound will be shooting), and then a show (which West Coast Sound will be covering). There's Jay Z. There's Eminem. There's DJ Hero. On a Monday night.
UPDATE: People have been asking how to get tickets. Unfortunately, it's a private event. We'll let you know if we hear of other ways. Maybe you can hook up with one of your friends who's going, if you're friends with Aaron Staton (Mad Men), Abbie Cornish, Adam Levine, Adrian Grenier, Aisha Tyler, Ali Larter, Amar'e Stoudemire (Phoenix Suns), Amber Valletta, Amy Smart, Ashley Olsen, Bijou Phillips, Britney Gastineau, Deanna Russo (Knight Rider), Danny Masterson, Jamie Kennedy, Jennifer Love Hewitt, Jeremy Piven, John Favreau, Josh Duhamel, Justin Bartha, Keisha Whitaker, Kim Kardashian, Linkin Park, Mark Hoppus (Blink 182), Maroon 5, Marisa Tomei, Mila Kunis, Nia Long, Nicky Hilton, Nicole Richie, Pete Wentz, Regina Hall, Rich Sommer (Mad Men), Robert Downey Jr., Robin Antin, Ryan Phillippe, Ryan Reynolds, Scarlett Johansson, Stacy Keibler, Taraji P. Henson, Taryn Manning, Vanessa Minnillo, Vince Vaughn, Willis McGahee (Baltimore Ravens), Zachary Levi (Chuck). Because they're all on the list.
And props to Jeff Miller at Thrillist for dishing the info on this gig. He told us while we were rocking along with Lionel Richie.