Written in Partnership with Amir BakianSan Francisco has always been a hub of diversity and innovation. Beyond its vibrant cityscape, eclectic architecture, and bustling streets is a rich history of pioneers, dreamers, and free spirits who shaped the city’s identity from the very beginning.
The California Gold Rush of the mid-19th century transformed San Francisco from a sleepy coastal village into a metropolis overnight. The promise of gold and opportunity lured thousands, flocking to the city searching for fortune. Among them were women—bold, adventurous souls who defied conformity to journey westward. Although often overlooked in recorded history, their presence shaped the fabric of San Francisco society.
The city became a melting pot of cultures, ideas, and ideologies. From the Beat poets of the 1950s to the hippies of the Summer of Love, it has been a magnet for artists, writers, and visionaries from around the globe, drawn to its laissez-faire spirit. San Francisco welcomes individuals of all stripes with open arms, embracing diversity and regarding it as a symbol of strength rather than division.
In a place where the past meets the present and the unexpected waits around every corner, She.Her San Francisco emerges as a boutique unlike any other. Founded by Brett Susan Glickman, a native San Franciscan, She.Her celebrates femininity, pleasure, and the limitless possibilities they offer.
Residing in the Fillmore District community enabled Brett to gain insights into the city and its inhabitants. Embracing the city’s free spirit, she envisioned She.Her as a haven where individuals can bare their desires without judgment. Brett designed the boutique in a way that exudes serenity, creating a space where customers can explore, embark on a journey of self-discovery.
She.Her’s diverse products, from lingerie and adult toys, initiate meaningful conversations and connections. Each piece is carefully chosen to reflect the diverse tastes of the local community, ensuring that every customer goes on a tasteful adventure of finding something that speaks to them on a personal level.
This approach inspired She.Her’s mood-based categorization of its products. Whether one is feeling romantic and connected, sultry and adventurous, or elegant and refined, there is something in the boutique to suit every mood and occasion. “Our emotions are complex. We all have different sides to ourselves that deserve to be celebrated. With She.Her, people can ‘shop moods’ and explore their desires,” Brett remarked.
It is also worth noting that each item in the boutique is handpicked from women-owned and family businesses, ensuring that every purchase supports small business and artisans. Essentially, the boutique fills gaps in the market for women’s intimate and pleasure-focused products. With She.Her, customers can now enjoy a personalized shopping experience that celebrates their individuality and desires, making them feel more confident, desired, and fabulous.
“She.Her is all about embracing the unexpected, the unexplored sides of ourselves, We encourage people to learn about their genuine selves and be unapologetic about it,” the founder said. Thanks to Brett’s commitment to her vision, the female-centric boutique has become a beloved fixture in the San Francisco community since opening its doors in the fall of 2023.
Contributing to the legacy of the dynamic city, She.Her serves as a sanctuary for everyone to explore and embrace their sensuality and desires with confidence and joy. This summer, it is set to bring the boutique experience directly to the people by participating in local festivals, showcasing its diverse offerings, and spreading its message of self-expression far and wide. With this, She.Her mirrors the spirit of San Francisco itself—welcoming, innovative, diverse, and promises limitless possibilities.
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