We're not sure when American Apparel's pervy aesthetic became more boring and basic than its clothing, but the store that moved into its flagship Echo Park locale is bringing a whole new kind of sexy back. The Stockroom, which moved from a less auspicious stretch of Sunset Boulevard a few months ago to the bigger space at Sunset and Alvarado, is a bold and bountiful house of lustful delights, a place for sex-positive types, BDSM lovers and the kink-curious to shop and learn. It's also about style and aesthetics. The store features one of the largest selections of latex clothing in L.A., from Stockroom's parent company, Syren Latex, as well as designers such as Jane Doe Latex and Vex. Latex has definitely come out of the closet fashionwise — as evidenced by its popularity among artists such as Nicki Minaj, who's a customer — and these brands' well-crafted rubber couture is a big reason why. Other goodies on the clothing side of the store include corsets, bondage gear and vinyl pieces, but it's the sex-toy side that seems to get the most play in the 'hood so far. Whips, nipple and clit clamps, vibrators, cock rings, actual hoods, gags and restraints, even those funny butt plugs that give you a pretty ponytail — all are on full display, and the store's friendly staff (doms and gals from the adult industry) are there to answer questions in an open and shame-free way. Fifty Shades of Grey may have brought sexual deviancy into the mainstream but at Stockroom, it's no Hollywood novelty, it's a lifestyle. Stockroom is now Echo Park's one-stop shop.
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