Known for its pricey sweatpants and hoodies favored by the celeb set, Free City's flagship store works hard to constantly reinvent itself. Owner Nina Garduno says she was inspired by the retail vibe in Copenhagen, where folks shop at uniquely cool and colorful spots (as opposed to boring big-box stores). Having moved from Malibu to Hollywood last year, Free City has an intriguing plan: to change its theme every year. Currently, it leans toward sporty, hip merch for bicycle riders, and offers bikes, sneakers and, of course, sweats, which are absolutely luxurious. (They should be, considering they all cost $100 or more.) You'll also find records, posters, handcrafted art and organic goodies to eat and drink. “Life, Nature and Love,” it says on the walls, as well as on the clothes and accessories. Indeed, the good vibes here are plentiful. 1139 N. Highland Ave., Hlywd.; (323) 461-2226, freecitysupershop.com.
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