Below-The-Belt Hygiene Brand Breaks Old Taboos

Meridian Grooming strives to bridge the gap between the tawdry and taboo so that men feel empowered to elevate their intimate hygiene experience. 

Knowledge combined with access to premium grooming tools creates an opportunity for men to reconsider how they care for themselves. While the notion of self-care is often assumed to be a woman-centered concept, it’s rooted in daily practices that support better overall health. Since stress runs rampant throughout life as we know it, there’s no shortage of need for relief––no matter a person’s gender. 

This emphasis on men’s self-care combined with simple, pleasurable hygiene techniques sets Meridian apart from other brands. Archaic electric razors are quickly becoming relics of the past, as is the notion that men don’t care about how they look and feel. By claiming valuable real estate in the cultural self-care conversation, Meridian offers a much-needed perspective: men face societal pressures, too, and men also need resources to take better care of themselves. 

It’s all too easy to dismiss aesthetic pursuits as meaningless, but research has long shown a link between mental health and personal hygiene practices. While depression, anxiety, and other conditions can lead to a decline in bodily care, good personal hygiene can contribute to a more robust body-mind state, even if the method is a little cheeky.

Meridian creates a straightforward brand entry point with The Trimmer and The Spray

Equipped with ceramic blades that gently glide around sensitive curves, The Trimmer is also powerful enough to tackle thick, coarse body hair without painful tugs or nicks. The cutting-edge body hair shaver is waterproof, so a guy can shave anywhere he dares on wet or dry skin. Plus, this clever device comes with adjustable guide combs that allow for customized hair length. 

Meridian’s citrus-scented intimate spray calms and protects skin post-shave while providing gentle cleansing action for quick hygiene touch-ups. We love that it’s soothing and effective without being overpowering. 

Trimming enthusiasts can subscribe to curated grooming packages online or shop products a la carte. The brand also features a compact Up-Here Trimmer for smaller areas, such as the nose and ears. Replacement blades, a premium men’s nail kit, and comfy boxer briefs are also available, as is the antimicrobial Meridian Foot Spray.

For Meridian, personal grooming is all about the finer details of product excellence. Ongoing consumer education via their newly-launched email newsletter and blog creates an atmosphere where the conversation is authentic and inclusive. Whether you’re new to below-the-belt hygiene or an old pro, there’s something for everyone with this rapidly growing personal care brand. 

And yes, women are invited to the trimming party, too. 

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