LA WEEKLY: How did Beautiful Disaster come about?
CHRISTINA DUVARNEY: From a very young age, I had a hard time connecting to trendy clothing brands and nothing ever felt like it was right for me. I always had an understanding that what we wore was a reflection of who we are. Looking back, this was the very beginning of my career path towards creating a brand of clothing that had deep meaning for whomever was wearing it. Beautiful Disaster truly took shape as a Women Empowerment Brand after the tragic loss of the person closest to me, my cousin and absolute best friend, Kate. I knew that life was too short to not pursue your dreams and knew I wanted to be at the forefront of positive changes in this world.
How do you strive to stand out in the competitive t-shirt and casual clothing market?
[We’re] more than a clothing brand. We are an identity. Hundreds of thousands of women across the globe identify as Beautiful Disasters and, for the first time in many of their lives, feel a sense of validation and belonging. I feel that Beautiful Disaster Clothing is a disruptor, not only in the apparel industry, but in the area of self-acceptance. Society wants us to wear a certain luxury brand to represent our value or virtue signaling some sort of status class and I think that is harmful to society, and women in general. We disrupt that pattern. When you wear Beautiful Disaster, you are a walking visual reminder to yourself and others that we all have a story and are not ashamed of our past mistakes.
What are your most popular designs and why?
Something unique about Beautiful Disaster is that each of our collections are based around a powerful quote and concept. Time and time again, our Phoenix and You Don’t Know My Story Collections resonate strongly with our tribe. For those of you who may not be familiar with the legend of the Phoenix, our Phoenix Collection talks about undergoing so much pain and hurt that we are physically broken down to ashes, to dust, but that very pain ignites a single spark within us that sets our entire soul on fire, leading us to emerge as the powerful Phoenix.
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