AM2, the fan convention dedicated to “animation, music and manga,” has announced that it will return for a second event at Anaheim Convention Center on June 15-17, 2012.
The convention follows an unusual model in that general admission is free. Fans, however, have the option of paying for a Passport that allows for preferred seating at convention events and discounts at local establishments. The Passports follow a pricing schedule similar to typical convention badges. You can opt to buy a one, two or three day Passport and, the earlier you purchase the Passport, the more you save on the cost. According to AM2's press release, Passports will be available in the $25-40 price range until December 31.
Last year, AM2 caused a stir in the local anime fandom by hosting the event over Fourth of July weekend, opposite long-running mega-convention Anime Expo at the Los Angeles Convention Center. Still, AM2 organizers have stated that the convention brought in more than 8,000 unique attendees, quite a respectable number for a first year con going against an established event. The 2011 event also boasted a solid concert line-up, including a performance from An Cafe's Kanon and singer Kanon Wakeshima under the name kanon x kanon, and an impressive list of special guests. You can check out images from the convention in photographer Dianne Garcia's AM2 slideshow for LA Weekly.
This year, anime fans will not be torn between the two conventions. Anime Expo had already announced that it's set to take place June 29 through July 2.