Artificial intelligence is moving beyond mere chatbots and document summarization. One of the latest examples of this expansion involves rising platforms like Delphi, which enable users to create AI models that mimic their personalities, voices, and knowledge. This allows users to extend their presence across tasks, audiences, and time zones.

But as the technology advances, users may feel unsure about how much they can trust a digital version of themselves.

Naoise Rush is addressing that challenge as Delphi’s community manager. With a background in community strategy, Naoise guides users through the uncertainties of adopting AI tools, addressing concerns about accuracy and the practical benefits these models can offer. Her work focuses on the emotional side of AI adoption, helping people feel more at ease with their digital selves and fostering the trust needed to see these tools as true reflections of who they are.

Naoise Rush: The Human Behind The AI

Naoise Rush didn’t start her career in AI through engineering or data science. She has a background in developer relations, connecting teams to work toward common goals. Before joining Delphi, she helped Irish startups enter the U.S. market through the venture capital firm Enterprise Ireland. She also led global community initiatives at Elastic, organizing both virtual and in-person events to align across international organizations.

As chatbots and other AI tools gained popularity, she started looking into how this technology could be used to support different communities. She became particularly intrigued by how AI could be used as a way to ease social isolation and provide people with friendly, non-judgmental companions. For her, these tools held real potential to build comfort and intimacy, reduce anxiety, and help people feel more confident in future human interactions.

Seeing that potential, Naoise made a deliberate move into the AI space to build tools that could be designed and deployed in more emotionally intelligent, socially supportive ways. “This shift felt like a natural progression,” she says. “As AI continues to evolve, I believe it’s crucial to prioritize community and human connections in order to ensure that the technology can properly serve us all.”

How Naoise Helps Users Adjust To Their Digital Selves

Naoise is currently applying her people-focused approach to Delphi, a platform that lets users build AI versions of themselves.

The platform works by having users upload personal materials (from written content to podcasts and videos), which the system uses to create what Naoise calls a “digital mind” that mirrors their voice, tone, physical likeness, and perspective. This allows people to show up across different time zones, languages, and platforms — whether to introduce themselves to clients or simply be available when the real version of them isn’t.

Despite the potential of this technology, this type of digital presence can be a tough sell, as users can worry about whether an AI model can truly and accurately reflect their personality or beliefs.

As Delphi’s community manager, Naoise’s job is to help users navigate this new kind of self-representation. Instead of brushing past their initial discomfort, she acts as a behind-the-scenes guide, helping them set clear and realistic expectations about the product.

She does this by offering one-on-one support that helps users not only understand the immediate benefits but also work through the psychological barriers that come with creating a digital version of themselves. “I help users think of this tool as an extension of their mind,” she explains, “something that can save them time, bring their thoughts together, and sometimes even express those thoughts more clearly than they can themselves.”

To support this emotional adjustment, Naoise shares real examples from users who faced similar doubts. She highlights how some have used their digital minds for things like anxiety coaching or personal reflection (areas that usually involve human interaction) to show how the tool can offer steady, judgment-free support for emotional or practical needs.

For Naoise, explaining the benefits of this technology clearly and practically, all while also offering a real human point of contact, is key to helping more people feel comfortable using it. “It’s important to provide them with that real-person touch, as it can actually help them trust the platform more and can even help them better understand the real-world benefits,” she explains.

Helping People See Themselves In AI

As platforms like Delphi change how people present themselves and connect with others, Naoise Rush’s work shows that building trust is as vital as building the technology itself. By listening to users’ concerns and showing real-world applications of the benefits of AI avatars, she illustrates that the success of an AI platform depends not just on its capabilities but also on whether people can relate to it — and see themselves in it.