Think billboards are outdated? Think again.

Some OnlyFans stars are turning to this traditional advertising method to promote their OnlyFans accounts instead of relying only on social media marketing. While social media is undoubtedly one of the best ways to grow an OnlyFans account (especially for major stars like Sophie Rain who has millions of followers) using more traditional methods like billboards seems to be working for many OnlyFans stars.

An Australian OnlyFans star, Shianne Fox, raised eyebrows when she paid to have a digital billboard driving up and down the road in an affluent suburb of Sydney, Australia with the goal of landing a sugar daddy. The reason? The billboard featured a scantily-clad Foxx kneeling on a bed with text around her that read: “Are you rich, old and lonely? I’m looking for a sugar daddy.”

Her number was also listed on the billboard, and it immediately began ringing as the billboard drove around the suburb. She claims that she received thousands of phone calls and hundreds of texts in only a few hours. While she never shared if she actually found herself a sugar daddy, she clearly got engagement from the billboard.

An American OnlyFans model claims that she was the first American to put up a billboard for her account last year. Meighan Baker paid for a simple billboard in New Orleans featuring a safe-for-work photo of her with her username and the OnlyFans logo. Some residents weren’t impressed with the billboard, but Baker was as she claims it increased her monthly OnlyFans income by 200% in just a few weeks.

Another American OnlyFans star, Chloe Amour, also installed a billboard late last year, but hers was in Las Vegas. Amour is spending around $10,000 a month for the billboard, and she thinks it is worth it as it has allegedly to an increase of more than $20,000 a month in her OnlyFans income. Not a bad return on her investment.

But things aren’t going quite as well with her new billboard in Los Angeles. The billboard went up earlier this year through an LA based company that specializes in billboard advertising, Regency Outdoor, and it has been vandalized multiple times since then. Amour mentioned in an interview about the vandalization that Regency suspects religious protesters might be the culprit of the repeated vandalization.

Amour laments the vandalization, saying she doesn’t understand why anyone would have a problem with it. The photo she used isn’t “slutty” (Amour’s own words) because she claims to try to keep things tame when they’re being viewed by the general public. But she does admit that

she didn’t do much research on the area where the billboard is located before agreeing to advertise in that location.

She isn’t worried about any backlash, though, and plans to leave the billboard up despite the repeated vandalization. Regency plans to the billboard after each vandalization, though it’s not clear how many times they are willing to do so.