Jon Stojan
Image credit: VROOM ROOM
When people think of Las Vegas, they think of grand, lavish spectacles. From the city’s neon-lit skyline to world-class entertainment, Las Vegas lives on high-energy experiences.
Therefore, It was no surprise that this city became the perfect destination for the adrenaline-filled world of racing.
When Formula 1 returned to Las Vegas in 2023, it transcended mere racing—the globally known team sport created an immersive motorsport festival that attracted racing enthusiasts and curious folk alike. With the Grand Prix setting behind the city’s dazzling Strip, the competition blends high-speed thrills with the city’s signature glamour.
And amid the roaring engines and flashing lights emerged a new concept that redefined the post-F1-race experience—VROOM ROOM.
Developed by Race Service in collaboration with Corso Marketing Group, VROOM ROOM brings the electric energy of the pit to the indoors, creating an exclusive after-party for racing enthusiasts and culture connoisseurs.
More than just a party—this post-race experience reflects motorsport culture’s speed, adrenaline, and excitement, ensuring fans remain electrified long after the final lap.
VROOM ROOM’s Vegas Debut: Where Motorsport Meets Nightlife
Like any groundbreaking concept, VROOM ROOM started from a simple yet ambitious vision: to blend the adrenaline-fueled motorsport world with the absorbing essence of Vegas nightlife.
Race Service, a creative agency known for its innovative approach to motorsport storytelling, partnered with the Corso Marketing Group, experts in experiential activation, to birth an event that merges F1 culture with high-end entertainment.
That’s how VROOM ROOM came to be—an event beyond simple after-parties, but an extension of the race itself. Hosted at Allee Lounge 66 on the top floor of Resorts World Las Vegas Hotel with its stunning city views, the venue perfectly complements the concept.
From the curated space designed to capture the essence of speed and precision to the infusion of music, fashion, and energy of the motorsport crowd, VROOM ROOM perfectly encapsulated the highs of the race track into an intimate space.
With a curated lineup of world-renowned artists—Kaz James, Ahmed Spins, Carlita, and WhoMadeWho—spinning high-octane beats and an exclusive guest list featuring artists, actors, models, designers, and industry insiders, the event delivered sensory overload in the best possible way. The night’s undisputed highlight came when Diplo surprised guests with an exceptional yet unexpected performance, joining Carlita’s DJ set.
Behind the scenes of this production, we find, among others, Emma Descamps.
As the Creative Producer and Content Manager part of Race Service, Emma played a pivotal role in shaping VROOM ROOM, from its visual identity to the event production and content strategy.
Emma’s expertise in production and marketing made sure that every detail—from branding to digital storytelling—resonated beyond the motorsport community while maintaining an air of exclusivity. A standout touch was the specially designed VROOM ROOM caps distributed to guests —creating a memorable keepsake and reinforcing the event’s subtle yet distinctive ‘if-you-know-you-know’ branding strategy.
The Vegas Grand Prix 2024: A Landmark Moment for Race Service
Diplo and Carlita at Vroom Room
2024 marked a breakthrough year for Race Service. From immersive activations at the Las Vegas Grand Prix to high-impact collaborations with brands like T-Mobile, Heineken, and Red Bull, the agency solidified its presence as a cultural tastemaker.
At the heart of these efforts… Emma.
Her multidisciplinary approach brought cohesion and authenticity across every touchpoint—creative direction, event production, clothing development, and content management. Her unique blend of strategic rigor and artistic intuition shaped experiences that resonated beyond the racetrack.
Emma’s work carries a throughline: respect for motorsport’s roots, paired with a sharp eye for where it’s headed. She speaks the language of a new generation of fans—one fluent in culture, style, and substance. From the first idea on a slide deck to the last swipe through a race-day photo dump, Emma helped Race Service tell stories that go beyond the track—stories that feel lived-in, global, and real.
2025: What’s Next for VROOM ROOM?
Following its resounding success in Las Vegas, expansion opportunities await the VROOM ROOM concept. In 2025, VROOM ROOM will grow and renew the experience in Miami before returning to Las Vegas—blending the event with the unique spirit of each host city.
F1 fans can expect an evolving experience with each VROOM ROOM while maintaining its exclusive, high-energy appeal.
We can expect Emma to remain behind the scenes of this evolution. With her keen eye for cultural trends and an innate ability to craft immersive experiences, Emma will continue to shape the next chapter of motorsport culture.
Beyond expanding locations, Race Service, Corso Marketing Group, and their partners continuously seek ways to evolve the concept with potential exclusive brand collaborations. Emma’s vision ensures that each VROOM ROOM iteration captures the local culture and the global motorsport community, making it a must-attend event at every stop on the F1 calendar.
Final Word: Redefining the Fan Experience Post-Race
With this concept comes a more significant shift in how motorsport engages with its audience.
And Race Service is leading this movement.
Their work and effort prove that F1 culture goes far beyond the track—it can blend seamlessly with global cultures. By emphasizing world-class musical performances as a key distinguishing factor, VROOM ROOM established itself not just as another party, but as a cultural moment that aligns F1’s adrenaline-fueled world with the cutting edge of the music scene, redefining how we interact with each other’s cultures and interests. Through innovative concepts like VROOM ROOM, Race Service and Corso Marketing Group craft a new kind of fan experience—one that fuses music, fashion, design and community into a flawless motorsport-inspired celebration.
Emma’s ability to weave motorsport culture into broader creative industries—fashion, music, design or storytelling— drive the future of various industries forward and demonstrates how Formula 1 is evolving into something more than a sport. With every meticulously designed production, she is one of those who prove that racing is no longer confined to the track—it’s an ever-expanding cultural phenomenon that impacts people worldwide.
Whether in Las Vegas or beyond, F1 will intersect speed, creativity, and community, redefining what it means to be a motorsport fan in modern times.