Matt Emma
In a space where most EdTech creators take years to build a meaningful following, this education expert reached 360,000 combined followers across Instagram and TikTok in lightning speed, and is now helping education brands and the neurodiversity movement do the same. Laurie Faulkner’s growth rate is one that few creators in this field have matched, and it was built entirely on open, practical conversations about ADHD, learning differences, and the technology that supports them.
Her Instagram now counts more than 220,000 followers, and her TikTok has surpassed 162,000, with the majority of her audience based in the United States. Across both platforms, her content has crossed 100 million total views, generating over 37 years of combined watch time, with some videos reaching 16 million views individually. That figure is worth pausing on: 37 years of watch time, accumulated in just a few months, is longer than Laurie has been alive. It is an extraordinary and genuinely rare achievement in the creator space. That kind of engagement reflects an audience that is actively seeking out what she has to say, people who return because the content addresses something real in their lives. The same people who follow her for personal insight are the ones who trust her product recommendations, which is why brands in the EdTech and wellness space consistently seek her out.
Faulkner studied Musical Theatre at De Montfort University and holds a Postgraduate Certificate in Education from University College London, home to the UCL Institute of Education, ranked #1 globally for Education for twelve consecutive years by the QS World University Rankings. Her background in performing arts, which included a stint as a performer at Disneyland Paris before she began postgraduate study, directly informs how she connects with audiences on complex topics.
She has worked with BBC Bitesize, Speechify, Photoroom, Loop Earplugs, RISE Sleep app, Spacegoods, Insight Timer, InFlow, and many more brands to help them reach the right audiences and explain how technology can support different ways of learning. For some of these brands, the content she created and starred in reached over 80 million views, with measurable downstream effects on platform sign-ups and adoption rates. Speechify, one of her key partners, is now recognized by 5 out of 10 people on the street in New York City and by 6 out of 10 in the 18-to-28 demographic, having grown to 56 million users.
Speechify’s CFO, Pankaj Agarwal, who oversees much of the company’s growth strategy, put it this way: “At Speechify we really care about accessibility. Laurie’s ability to connect with audiences and educate them on how to use our platform is rare. She drove so much brand love and understanding.”
Faulkner was later selected as an ambassador for BBC Bitesize, one of the world’s most widely used educational platforms, serving millions of students across the UK and internationally. The selection recognized her as an authoritative voice in neurodiversity education, and the content she produced for the platform brought assistive learning conversations to a student audience at a scale that few individual creators reach. Being chosen as a BBC Bitesize ambassador places her among a small group of educators trusted by one of the most recognized educational institutions in the world.
For Faulkner, that kind of reach is the point. She hopes to partner with EdTech companies and school districts to weave assistive learning tools directly into curricula, so that students with ADHD and learning differences encounter these resources as a standard part of their schooling, rather than something they stumble on years later.
