New York acts like it's our daddy. But it just ain't so. It turns out that the city that allegedly never sleeps can't handle a little sexual innuendo. Its loss is L.A.'s gain.

The folks at adult website PornHub erected, and we do mean erected, a billboard above New York's Times Square a couple weeks ago but quickly pulled it down following complaints from the hotel on which it was affixed.

The “all you need is a hand” ad, which reflects the Beatles-popularized saying, “All you need is love,” and which features the two-handed heart sign, is now all ours.


PornHub says the L.A. version went up across the street from the Standard Hotel on the Sunset Strip in West Hollywood on Monday.

“While PornHub could not find another location in Times Square to erect its billboard, it did find a location in Los Angeles,” a rep for the site told us.

The “mainstream” campaign is the product of a “creative director contest” in May that drew 3,000 submissions for ad ideas.

The “all you need is hand” concept was submitted by Istanbul copywriter Nuri Galver.

PornHub, part of adult-site juggernaut Manwin MindGeek, which has offices in greater L.A., says it's the most-viewed website in porn.

The company was forced by the letter of its contract to take the Times Square billboard down in mid-October after the Hilton DoubleTree hotel objected to its presence in the wholesome neighborhood that used to be the North American epicenter of sex shops.

So far we haven't heard any complaints about the Sunset Boulevard advertisement. But then again, this is a big, cosmopolitan town.

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