Jon StojanThe world is filled with reminders of the past—feelings, textures, colors, and sounds that spark memory and take us on an inspirational journey through life’s most beautiful moments. For Denetra Jackson, the founder of Whiff and Nibble Novelty Gifts, the sensory experience of scent is the key to embarking on a voyage through our most treasured memories. To help others delve into the past, she developed unique candles inspired by the sweets and desserts we all know and love that not only look but smell just like the real thing.
Inspired by Denetra’s personal story of weight loss and overcoming her sweet tooth by satisfying cravings with the power of scent, Whiff and Nibble’s candles take clients on an odyssey of indulgence and pleasure without relying on other senses. With a wide array of products, from lifelike candles that captivate the senses to candy-inspired soap bars and quirky accessories, Whiff and Nibble is dedicated to enriching the lives of everyone.
Created to evoke memories of a peaceful weekend in the kitchen while cooking with grandparents, Denetra curated the Peach Cobbler Skillet candle, a best-seller in the Desserts Candle category. Handmade in a real cast iron skillet, this cozy and warm smell of a freshly baked cobbler is supposed to take you straight back to the carefree and serene times of childhood.
To honor exciting Saturday mornings as a kid or teenager, Whiff and Nibble produced the Fruity Loops candle, the most loved offering from the firm’s cereal category. “We all remember those Saturdays—sat on the sofa for hours, laughing at silly cartoons, and eating a bowl of cereal with milk,” says Denetra. “Fruity Loops is a nod to those careless times when life was free of worries and responsibilities.”
For coffee lovers, Denetra curated the Cafe’s Candle Collection, where those passionate about their caffeine can indulge in the rich aroma of freshly brewed coffee. Knowing that a cafe experience is never complete without a sweet treat, the founder designed Blueberry Muffin Candle and Cranberry Muffin Candle, both adding a touch of sugary delight to clients’ spaces.
Other candle best sellers include the delectable Blueberry Cheesecake, the crisp and cinnamony Apple Pie, the Cookies and Cream Cupcake, and the Banana Cream Pie Wax Melt. Enriching the offering is the company’s Soap Collection, where clients can find body nourishment products that smell and look like gummy bears, a tropical cocktail, and chicken nuggets. In the Kitchen Wonders section, those who love to add a touch of whimsy to their lives can find a 3D refrigerator magnet full of mini groceries that humor and elevate the kitchen’s interior.
Whiff and Nibble Novelty Gifts is a go-to destination for those who want to enrich their lives with positivity, those seeking unique gifts for their loved ones, and those who simply enjoy the beautiful smell of desserts wafting through the air. Denetra adds, “Life can be very dark sometimes, and the only way to get past those times is by inviting the light back. There is so much sadness in the world, and my biggest mission is to make people happy again. Yes, candles won’t solve all problems, but they can help. They make people smile, evoke positivity, and take minds to a happy place. Whiff and Nibble is about bringing joy to millions of people, one lifelike scented candle at a time.”