Will Jones
Photo Credits: Alyze
For decades, elite athletes have had access to a level of integrated, data-driven health care that everyday people simply could not reach. A new platform launching in Utah was built by those same athletes because they decided the gap was no longer acceptable.
There is a version of health care that most people will never experience. It exists inside professional sports organizations, behind the doors of elite training facilities, and within the infrastructure of athletes whose physical performance is both their livelihood and their obsession.
In that world, nothing operates in isolation. A performance coach knows what the medical team found. A nutritionist knows what the training data shows. Recovery protocols are shaped by diagnostic results, not guesswork. Blood is drawn regularly, analyzed quickly, and connected directly to what happens the next morning in the weight room. Every intervention is informed by data. Every protocol is revised when the numbers say it should be.
For everyone else, for the person managing a demanding career and a genuine desire to stay healthy, the experience runs almost exactly in the opposite direction. A gym that has never seen the bloodwork. A hormone clinic that does not know the training load. A functional medicine doctor across town who has never spoken to the recovery specialist. Each provider doing their best with the fragment of the picture they can see.
That gap, between what professional athletes access and what everyone else can realistically reach, is the problem ALYZE was built to close.
Built by the People Who Lived It
ALYZE is not a wellness startup founded by people who read about the problem in a report. It was built by people who experienced the gap from both sides, as elite athletes who benefited from coordinated health systems during their careers, and as former athletes and health-focused professionals who felt the absence of those systems the moment they were no longer playing.
Jackson Cluff, a current New York Mets player and ALYZE investor, describes what access to coordinated health care actually looked like from inside professional baseball.
“As a professional baseball player, I had access to things most people don’t: team doctors, recovery equipment, nutritionists, performance coaches, regular bloodwork. Everything was tracked and coordinated. And it makes a real difference. What frustrated me was knowing that none of that was available to everyday people in a way that actually made sense or was affordable. That’s why I’m so proud to be a part of building ALYZE. We’re not cutting corners or offering a watered-down version of what elite athletes get. We’re building the real thing, a complete fitness and recovery facility, functional medicine practitioners, regular biomarker testing, and personalized health plans, all in a model that’s designed to work for real people with real budgets.”
Mikayla Cluff, a professional soccer player and BYU coach who grew up near Bountiful and is an investor in the flagship location, describes the experience that shaped her conviction.
“Through my career as a professional athlete, I have always been extremely passionate about my health, wellness, and performance. I’ve found myself going to doctors, gyms, and recovery facilities all at separate locations. ALYZE makes it possible to access each of these in one place. You won’t sit in a waiting room to meet with your doctor, be given a script, and sent on your way. Instead, you will be assessed in your entirety, get to the root of any underlying issues, and be given a complete process to become truly healthy.”
Chase Hansen, who played linebacker for the Buccaneers and Saints following his time at the University of Utah, speaks to the challenge of navigating health care as a professional athlete once the team infrastructure is no longer around.
“My health, both mental and physical, is everything to me, and I know firsthand how difficult it is to truly take both a proactive and holistic approach to personal health,” Hansen said. “Before now, it was nearly impossible to genuinely be able to know what was going on with my body consistently and have the resources available to help get my brain and body what they need. I’m very excited to be a part of a brand and mission that is doing just that, improving the quality of human health and wellbeing.”
What the Platform Actually Does
ALYZE, preparing to open its flagship location in Bountiful, Utah, in May 2026, brings the coordinated health model of professional sports to a consumer membership. The company organizes its methodology into three stages it calls anALYZE, personALYZE, and revitALYZE, a framework designed to mirror how elite health systems actually operate.
The process starts with a comprehensive baseline rather than a prescription. Before any protocol is recommended, the platform establishes objective individual health data through blood analysis, DEXA scan body composition imaging, VO2 max testing, hormone testing covering testosterone, cortisol, and thyroid panels, metabolic testing and resting metabolic rate assessment, and mental performance baselines covering stress, burnout, and motivation patterns.
The on-site CLIA-certified laboratory means members receive their results in approximately 30 minutes, consult a practitioner, and begin a personalized plan, all within a single visit.
From that baseline, members work with licensed practitioners to develop personalized plans that may include fitness programming, nutrition coaching, recovery protocols, hormone replacement therapy, testosterone therapy, peptide therapy, GLP-1 and medically supervised weight loss programs, IV therapy including vitamin IV drips and glutathione IV, and personalized supplement guidance. The membership also covers unlimited access to a luxury gym, group fitness classes including reformer pilates, yoga, and breathwork, and a complete recovery suite with cold plunge, infrared sauna, Finnish sauna, red light therapy, PEMF therapy, hyperbaric oxygen therapy, and massage. A full-service medspa rounds out the platform with skin rejuvenation therapy, anti-aging treatments, PRP therapy, and aesthetic services.
The Mental Performance Piece
One element of coordinated elite health care that rarely makes it into consumer wellness is mental performance, the systematic, intentional training of cognitive and psychological skills alongside physical ones.
Dr. Matt Moore, a faculty member in Health and Kinesiology at the University of Utah and a high-performance coach within the U of U Health system, describes why this matters.
“ALYZE has a real opportunity to bring true holistic development and training to the public, something that honestly feels unprecedented,” Moore said. “Performance psychology is a huge piece of that. What this will allow members to see, in a very real way, is just how important it is to consistently and intentionally train mental skills, not just physical ones. I’m genuinely grateful and fired up to be a part of building something like this.”
The mental performance pillar at ALYZE addresses stress management, burnout, adrenal fatigue, brain fog, motivation, mindfulness, and resilience, areas that consumer wellness has historically treated as separate from physical health despite the well-documented connections between the two.
It Is Not Just for Athletes
The conversation around elite health optimization often centers on professional athletes, which can make it feel irrelevant to anyone who does not train at that level. ALYZE is deliberate about pushing back on that perception.
Jaxon Munns, an attorney and ALYZE investor, describes what the platform means for someone whose relationship with health looks nothing like a professional athlete’s.
“As a father of four, I think a lot about what it means to be around and healthy for my kids long-term. ALYZE is the first place I’ve seen that takes that goal seriously, not with quick fixes, but with real data, real providers, and a real plan.”
Jacob Rogers, the company’s founder and CEO, frames the mission in terms that resonate well beyond sport.
“We’ve all lived in our bodies our entire lives, and yet most of us are still left guessing about what’s actually driving how we feel,” Rogers said. “That’s why health so often turns into trial and error. There are hundreds of thousands of protocols out there, but most of them weren’t designed for you. They were designed to sell you something. What people really need is one protocol. Their protocol.”
The platform is designed for executives, entrepreneurs, parents, former athletes, and anyone navigating fatigue, brain fog, hormone imbalance, perimenopause, low testosterone, adrenal fatigue, burnout, metabolic health challenges, or goals around healthy aging and longevity, who wants a data-driven, coordinated approach rather than a disconnected collection of services.
The Accountability Standard
What distinguishes ALYZE most sharply from the broader wellness market is its commitment to accountability. If a specific protocol is not producing measurable improvement in a member’s agreed-upon health markers, that protocol is adjusted or removed. Repeat diagnostics throughout the membership create a continuous feedback loop between interventions and outcomes.
“If it’s not moving your numbers, it doesn’t stay in your plan,” Rogers said. “You stop wasting effort and start doing what counts.”
It is the standard that professional sports organizations have always held their performance staff to. Applied to a consumer wellness platform, it represents something genuinely different from what the market has offered before.
What Comes Next
The Bountiful flagship opens in May 2026. Additional locations are in development in Draper and Utah County, with nationwide franchise opportunities expected in the fourth quarter of 2026. The ALYZE+ App, currently in development, will extend biomarker tracking and personalized health management tools to members nationally in late 2026.
For health-focused individuals in Davis County exploring options for functional medicine, hormone health, weight management, integrative medicine, healthy aging, vitality, or a luxury gym and wellness experience that goes beyond conventional fitness, ALYZE is positioning itself as the first place where all of those needs are met under one roof, connected by one system, and held to one standard.