Jon StojanThe Milescard Program clearly speaks to the real vision of Laureti’s master plan — to take over the mobility market beyond just cars.
Business travel has always been a crucial part of the growth factor in the corporate world. With corporate globalization on the rise, companies of all sizes continue to explore and carry out business activities beyond borders. Yet the pain points of corporate travel remain the same. Though the corporate travel industry seems to address these issues by providing support in odd hours, itinerary changes, managing expenses and so on, they are only accessible for businesses with massive budgets.
As the dynamics of business travel have now become more complex as businesses are competing in the world of hyper-productivity, a solution that combines more efficient, productivity-centered while being accessible to the wider business community could be a game changer.
But what if most of these pain points could be solved by AI-powered software without compromising on the personalization of the traveler?
The Future of Mobility
Laureti Mobility Group is a mobility technology company that focuses on delivering passenger-centric solutions. The company’s founder, Marcus Paleti, came up with the idea of Laureti on a long car ride on one of his trips to India. Recognizing that even though he was the transportation customer, he had little to no control over the features within the car itself.
“I wanted to redefine mobility to be as personal and useful to users as the smartphone that has been indispensable in our daily lives. I started developing solutions by putting passengers at the center of everything I was building,” says Paleti
Traditionally, the automotive industry as a whole has catered to the driver of the car, not paying much attention to the passenger. Features have long been created and innovated to make the driver’s ride easier and more convenient, and while it continues to be important for the driver to be in control and minimize distractions, for many passengers, the destination is more sought after than the journey.
Paleti challenges the automotive industry to steer its focus toward the passenger. He explains, “For the last 100 years, cars have been about the driver, but the next 100 will be about the passenger.” Today, Laureti caters to the business traveler, but with autonomous vehicles on the horizon, Laureti’s impact will be felt for years to come.
The MiRA Technology
Thanks to Laureti’s MiRA.OS technology travelers can enjoy an all-inclusive cabin experience as they head from the airport to the hotel or from meeting to meeting. This software platform provides passengers with a business lounge on wheels with its multimodal technology, which includes a Productive Mode, Explorer Mode, and Indulgence Mode.
You no longer have to worry about connectivity issues when traveling, thanks to MiRA.OS. With its Productivity Mode, you can get instant access to your data and a personalized dashboard that goes with you wherever the road takes you. You can answer emails, review and tweak your current presentations, or send out recaps of your last meeting before even getting out of the car so you can free up your afternoon for sightseeing or some much-needed downtime.
While traveling for business may seem fun and exciting, very rarely do travelers get to experience the fascinating places the city has to offer. Thanks to MiRA’s Explorer Mode, you can access a Heads-Up Display on the window screen that provides you with real-time information about the restaurants or historical sites you pass by. You can even get personalized recommendations based on your food preferences or the types of experiences you prefer. No longer do you have to feel like you don’t know where to go or what to do.
Finally, if you prefer your car rides to be an escape from everything business-related, you’’ want to take advantage of the Indulgence Mode. With comfortable seating and a dashboard that connects to all your streaming services, this immersive theater experience lets you sit back, get comfy, and pick up right where you left off on your favorite show.
Car rides are no longer a pause from one destination to another with Laureti and MiRA.OS, your journey can be as seamless as you need it to be.
Female Safety
One of the most important components of Laureti vehicles is safety, particularly for the female business traveler. With a reported 42% of business owners being women and about one-third of businesses worldwide being owned by women, ensuring their safety is not just a perk but a necessity. Of these female business travelers, 83% have reported safety concerns when traveling, according to the Global Business Travel Association (GBTA). Being able to offer a solution that helps lower and hopefully eliminate this statistic is a pressing goal for Laureti.
For this reason, Laureti vehicles come equipped with an emergency alert system that uses a device to continuously monitor how long a vehicle is in movement, any changes in the driving pattern of the vehicle, changes in route, or in the time it takes to get from one point to another, and the physiological information of the passenger. If the system detects unusual behavior, it automatically sends an emergency alert to a remote vehicle operator, making response time almost immediate. Passengers, especially female passengers, can rest easy during their commute, knowing they are in safe hands.
“It’s about providing a certain level of comfort where women know we have certain safer mechanisms in our Laureti cars, and we have their back. I’m hoping that this is just the beginning of solving so many other problems that we haven’t yet thought of,” says Paleti.
Laureti’s Milescard Program
Although Laureti is currently focused on the electrified fleet application, the Milescard may offer a significant breakthrough for multi-modal travel. The Laureti Milescard is exclusive to business persons, from entrepreneurs to executives to employees. The Milescard is not a credit card but rather a points card the company has created to show its appreciation for early adopters of its product offerings. With the Milescard, you can collect extra miles every time you use a Laureti vehicle and then use those miles for later service or at participating service providers.
So, how exactly does the program work? It’s simple: after applying for your card, you will receive a personalized service number that connects to your Laureti account. It’s important to note that neither the card nor the points accumulated can be transferred to another person. Every time you use Laureti vehicles on demand, you get points that you can then redeem at a later time. As an introductory offer, you can collect a 12-mile bonus equivalent to a 45-minute ride. You can also collect up to three miles for every 100 miles purchased, 2 miles for every person you refer, and secure a membership and a five-mile bonus when you add the first Supplementary Card to your account. With so many chances to collect points, applying for the Laureti Milescard is a no-brainer.
The future of mobility is here, and Marcus Paleti’s Laureti vehicles are ready to get us to our destination. As Paleti clearly states, “We are creating a passenger-centric future that is seamless, productive, and accessible.” It’s up to us to enjoy the ride. For more information about Laureti, visit www.lauretigroup.com.