Sometimes a business is met with a kismet of promotional opportunity: in an paen to the concept of overdoing it, the 99 Cents Only Store in Hollywood went all out today in honor of the numerical wonder that is 09-09-09 and married nine engaged couples for the cost of 99 cents per couple. The first wedding started at 8:09 a.m. and the couples said “I do” in aisle 9.

Kathy Jacobs, a.k.a. Discount Store Diva, created the décor for the wedding ceremony and reception entirely from store inventory, including a gown made entirely from items found at 99 Cents Only Stores. The couples even got a receipt, in case they needed to make a return.

LA Weekly