We Are the West: Bling, Branding and Business in L.A.

Shirley JuCulture

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Hip-hop celebrity jeweler Ben Baller teamed up with K-Swiss over the weekend to kick off the We Are the West campaign at a VIP launch party downtown. Held at Foot Action’s Capsule 213 space, the event featured a panel with Baller (owner of If & Co) and lifestyle and cannabis retailer Ariel Star-Benz (owner of Mister Green). The L.A.-based businessmen discussed the entrepreneurial mindset, branding and creative vision as the sneaker company showed off its latest collection.

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